For a printing apparatus, a first conveyance speed for a first printing medium is determined according to first print data to be printed on the first printing medium and a second conveyance speed for a second printing medium is determined according to second print data to be printed on the second printing medium that follows the first printing medium along a conveying path. In a case where the second conveyance speed is equal to the first conveyance speed, a conveyance operation of the second printing medium is started before the first printing medium is discharged from the conveying path. In a case where the second conveyance speed is different from the first conveyance speed, the conveyance operation of the second printing medium is started after the first printing medium is discharged from the conveying path.