In a non-volatile memory circuit, performance is improved by converting data between a serial format, for transfer on and off of the memory circuit, and a parallel format, for transfer to and from the memory latches used for read and writing data into the memory array of the memory circuit. The memory array is split into M+N divisions, but transferred with a degree of parallelism of M, allowing M words of data to be transferred in parallel at a fixed transfer rate while allowing for up to N bad columns in a transfer. In the write path, a column skipping mechanism is used when converting words of write data into a parallel format. In the read path, a set of (M+N) to 1 multiplexers is used to align the word of read data so that read data can be transferred at a fixed rate and without any added latency.