Described herein are systems, devices, and methods for scheduling and controlling a mobile robot based on user location, user behavior, or other contextual information. In an example, a mobile cleaning robot comprises a drive system configured to move the mobile cleaning robot about an environment in a user's residence, and a controller circuit configured to receive an indication of a user entering or exiting a pre-defined geographical zone with respect to a location of the user's residence. Such indication may be detected using location and geofencing services of a mobile device. Based on the indication of the user entering or exiting the geofence, the controller circuit may generate a motion control signal to navigate the mobile cleaning robot to conduct a mission in the environment.