A method provides content decisions for a personalized channel that is to be deliverable to a prescribed set of client devices as a linear channel streaming adaptive bit rate (ABR) video. In the method, a request is received for a content asset to be inserted in the linear video stream at a specified time. The linear video stream is to be presented on the personalized channel. Responsive to the request, a network location is provided for accessing a specified content asset to be inserted in the linear video stream at the specified time.