A blowhead mechanism for use in a continuous rotary motion press and blow type glass ware forming machine wherein the blowhead is attached to a shaft which is rotatably mounted on the machine by means of an arm and having a loosely mounted annular cam member on said shaft with a cam track therein having inclined and vertical portions, a cam follower mounted on said shaft in a position to engage the track during rotary movement of the shaft and blowhead, means to rotate the cam member, stop means to limit rotation of the said shaft whereby the shaft and the blowhead rotate from a first position to a second position whereat the shaft is moved vertically downward to place the blowhead onto a blow mold and after blowing the glass ware the shaft is moved up and rotated back to its original position.