A consumer attachable pre-oriented scannable coupon for use in combination with an article and an optical scanner system, comprising a generally planar member having a front and rear surface; said member including a stub portion and a dealer redemption return portion; force responsive separation means disposed between said stub portion and said dealer redemption return portion; said stub portion rear surface having adhesive means generally adjacent to the separation means for securing said stub portion to said article and for permitting ease in separation of said dealer redemption return portion from said stub portion once said stub portion is secured to an article; said stub portion front surface having optically scannable indicia means thereon for being scanned by said scanner system for transmitting data thereto; said stub portion front surface having premium information printed thereon spaced from an optically scannable indicia means; said dealer redemption return portion of front surface having printed information thereon; and, said dealer redemption return portion being separatable from said stub portion generally subsequent to said optically scannable indicia means being scanned by said scanner system and whereby said adhesive means secures said stub portion to said article while sufficient force is applied to said dealer redemption return portion for causing separation of said dealer redemption return portion from said stub portion as disclosed.