A method for the operation of a methanol reforming apparatus wherein, during the operation of the reforming reaction, methanol is reformed in a methanol reforming reactor using a methanol reforming catalyst. The reforming reaction is interrupted at given times for catalyst reactivation phases, during which the reactor containing the methanol reforming catalyst is flushed with hydrogen gas for the activity-regenerating treatment of the methanol reforming catalyst which loses its catalytic activity. The process may be used for the operation of methanol reforming apparatus in fuel-cell-operated motor vehicles for the production of hydrogen from liquid methanol.