In a method for operating a global, virtual a call center having operators working all over the world, in response to a call from a customer, data suitable for identifying the customer and allocating him or her to a customer group are collected and stored. These data are compared using a search routine to stored data of the operators logged on for the call center. As a result, the customer is automatically connected by the call center server to the web browser of the workstation system of the operator selected for the customer, at the same time all of the data collected for the customer being displayed on the web browser window of the operator's monitor. For international call centers, in particular, the method improves communication between the customer and the operator.