A drive control circuit sends out pulse signals of various pulse signals so as to control the light emission amount and luminance of LEDs by gradually increasing and decreasing the pulse width in predetermined cycles during predetermined periods based on parameters supplied from an LED drive controller that determine a first emission control processing period, a second emission control processing period, first to fourth slope periods and the like. The tone of an emitted color realized by a plurality of LEDs is controlled by synchronizing the periods of time of light emission control processings.