The claimed subject matter provides a system and/or a method that facilitates optimally and efficiently utilizing an image file format. A server can host an image that is partitioned into two or more tiles, wherein the two or more tiles collectively represent the image in entirety and are defined in at least one image file format. A tile generator can evaluate at least one tile to identify a suitable image file format based upon at least one of a characteristic of such file format or a context of a use for the tile. A browser can utilize the tile in the identified file format in order to render a portion of the image.