A system and method are provided to perform operations for racing entertainment, including providing each of multiple racers with a device to capture images and sounds as perceived by the racer during a race, obtaining information pertaining to each of multiple users such as account information and selection of a racer whom the user wants to got connection with, managing transactions, processing the images and sounds, and transmitting the processed images and sounds from the racer to a client terminal of the user who selected the racer. The present system and method may be configured to allow users to play a racing game based on the captured images and sounds by actual racers.