To provide an apparatus and method for efficiently displaying image content, which is sent and received between a server and a client, in a correct direction. An image content providing server stores, as property information, original angle information indicating correct directions of image content as metadata of the image content. The server generates content information including the original angle information and sends the generated content information to a client. This allows the client to understand the correct direction of the image content received from the server, and to obtain and display image data in the correct direction by performing rotation processing in the client device based on the obtained information or to request the server to perform the rotation processing.