发明授权
US09084028B2 System and method for detecting and classifying direct response advertisements
有权
用于检测和分类直接响应广告的系统和方法
- 专利标题： System and method for detecting and classifying direct response advertisements
- 专利标题（中）： 用于检测和分类直接响应广告的系统和方法
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申请号： US14117369申请日： 2013-08-20
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公开(公告)号： US09084028B2公开(公告)日： 2015-07-14
- 发明人: Hoon-Young Cho , Jaehyung Lee , Kil-youn Kim , Ji-hoon Song , David Lonjon
- 申请人： ENSWERS CO., LTD.
- 申请人地址： KR Seoul
- 专利权人： ENSWERS CO., LTD.
- 当前专利权人： ENSWERS CO., LTD.
- 当前专利权人地址： KR Seoul
- 代理机构： Rabin & Berdo, P.C.
- 优先权： KR10-2013-0093744 20130807
- 国际申请： PCT/KR2013/007475 WO 20130820
- 国际公布： WO2015/020256 WO 20150212
- 主分类号： H04N7/173
- IPC分类号： H04N7/173 ; G06F17/30 ; G06Q30/00 ; H04N21/81 ; H04H60/59 ; H04N21/442 ; H04N21/4722 ; H04N21/431 ; H04N21/858 ; H04N21/8545 ; H04N21/478 ; H04N21/4728 ; H04N21/4725 ; H04N21/40 ; H04N21/2668 ; H04N7/16 ; G06F3/00 ; G06F3/048
摘要：
A system and method detects and classifies direct response advertisements. An advertisement candidate segment generation unit generates an advertisement candidate segment from a broadcast stream, and a matching unit matches the advertisement candidate segment with an advertisement segment stored in an advertisement database. A direct response advertisement determination unit determines whether the advertisement candidate segment is a direct response advertisement, and a direct response advertisement registration unit stores an advertisement candidate segment determined to be a direct response advertisement as an advertisement segment in the advertisement database. A direct response advertisement grouping unit groups the advertisement candidate segment with advertisement segments that are direct response advertisements stored in the advertisement database.
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