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    SYSTEM AND METHOD FOR DETECTING AND CLASSIFYING DIRECT RESPONSE ADVERTISEMENTS
    4.
    发明申请
    SYSTEM AND METHOD FOR DETECTING AND CLASSIFYING DIRECT RESPONSE ADVERTISEMENTS 有权
    用于检测和分类直接响应广告的系统和方法

    公开(公告)号：US20150046936A1

    公开(公告)日：2015-02-12

    申请号：US14117369

    申请日：2013-08-20

    申请人： ENSWERS CO., LTD.

    发明人： Hoon-Young Cho ,  Jaehyung Lee ,  KIL-youn Kim ,  Ji-hoon Song ,  David Lonjon

    IPC分类号： H04N21/81 ,  H04N21/442 ,  H04H60/59

    CPC分类号： H04N21/44008 ,  G06K9/00758 ,  G06K9/3266 ,  G06Q30/0241 ,  G06Q30/0242 ,  H04H20/14 ,  H04H60/375 ,  H04H60/48 ,  H04H60/56 ,  H04H60/59 ,  H04N21/23418 ,  H04N21/254 ,  H04N21/26603 ,  H04N21/2668 ,  H04N21/40 ,  H04N21/431 ,  H04N21/4316 ,  H04N21/4332 ,  H04N21/442 ,  H04N21/4722 ,  H04N21/4725 ,  H04N21/4728 ,  H04N21/4758 ,  H04N21/478 ,  H04N21/812 ,  H04N21/8126 ,  H04N21/8133 ,  H04N21/8456 ,  H04N21/8545 ,  H04N21/858 ,  H04N21/8583 ,  H04N21/8586

    摘要： The present invention relates to a system and method for detecting and classifying direct response advertisements, and provides a system for detecting and classifying direct response advertisements, including an advertisement candidate segment generation unit for generating an advertisement candidate segment for an advertisement section detected from a broadcast stream; a matching unit for determining whether the advertisement candidate segment matches each advertisement segment stored in an advertisement database (DB); a direct response advertisement determination unit for, if it is determined by the matching unit that an advertisement segment matching the advertisement candidate segment is not present, determining whether the advertisement candidate segment is a direct response advertisement; a direct response advertisement registration unit for storing the advertisement candidate segment, determined to be the direct response advertisement by the direct response advertisement determination unit, as an advertisement segment that is the direct response advertisement in the advertisement DB; and a direct response advertisement grouping unit for, if it is determined by the matching unit that an advertisement segment matching the advertisement candidate segment is present, and the matching advertisement segment is a direct response advertisement, grouping the advertisement candidate segment with advertisement segments that are direct response advertisements stored in the advertisement DB, and the method using the system.

    摘要翻译： 本发明涉及一种用于检测和分类直接响应广告的系统和方法，并且提供了一种用于检测和分类直接响应广告的系统，包括：广播候选片段生成单元，用于生成从广播中检测到的广告部分的广告候选片段 流; 用于确定广告候选片段是否匹配存储在广告数据库（DB）中的每个广告片段的匹配单元; 直接响应广告确定单元，如果由匹配单元确定不存在与广告候选片段匹配的广告片段，则确定广告候选片段是否是直接响应广告; 直接响应广告注册单元，用于将通过直接响应广告确定单元确定为直接响应广告的广告候选片段存储为广告DB中的直接响应广告的广告片段; 以及直接响应广告分组单元，如果由匹配单元确定存在与广告候选片段匹配的广告段，并且匹配广告段是直接响应广告，则将广告候选片段与广告片段进行分组 存储在广告DB中的直接响应广告以及使用该系统的方法。