Techniques for femtocell message delivery and network planning are described herein. A mobile device sends a registration request to an access point, such as a femtocell access point. If denied registration, the mobile device may return to service by a macro cell access point. A network entity, such as a femtocell gateway serving the access point, may determine an identification of the mobile device. The network entity may send the identification of mobile device and an identifier of the access point to an application server. The application server may create and send a targeted message to the mobile device based on the identification of mobile device and the identifier of the access point. The application server may determine a user count for the access point and facilitate network planning based on the user count.