The disclosure relates to a method, system and apparatus for extending Bluetooth low energy (BLE) technology to conserve energy in multi-mode wireless devices. In one embodiment, the disclosure relates to a device comprising a first module configured for radio communication at a non-BLE communication mode; a second module to communicate at a BLE communication mode; and a controller for controlling the first and the second communication modules, the controller configured to direct the BLE communication mode to at least one of advertise or scan for information relating to the non-BLE communication mode.