Methods, systems, and apparatus for synchronizing interactive advertisements with linear advertisements, including: a traffic module configured to generate advertisement schedule information about slots for linear advertisements on channels; an automation module configured to detect cue messages in real-time media, each cue message indicating a respective start time and a respective index of a respective slot for respective linear advertisements, and to forward information about the cue messages; and an interactivity production module configured to receive the advertisement schedule information, the information about the cue messages, and information about interactive sequences, each interactive sequence to be synchronized with a respective spot for an associated linear advertisement, to generate an interactivity event for each respective interactive sequence, to calculate a start time for each respective interactivity event using information about a respective associated cue message, and to forward an activation message with the respective start time for each respective interactivity event.