公开(公告)号：US09668030B2

公开(公告)日：2017-05-30

申请号：US12769503

申请日：2010-04-28

申请人： Binita Gupta ,  Eitan Pilipski ,  Rajkumar Pitchaimani ,  Nagaraju Naik ,  Qi Xue ,  Carla L. Riney

发明人： Binita Gupta ,  Eitan Pilipski ,  Rajkumar Pitchaimani ,  Nagaraju Naik ,  Qi Xue ,  Carla L. Riney

IPC分类号： G06Q30/02 ,  H04N5/44 ,  H04N7/173 ,  H04N21/81 ,  H04N21/4722 ,  H04N21/8545 ,  H04N21/858

CPC分类号： H04N21/812 ,  G06Q30/0241 ,  H04N21/4722 ,  H04N21/8545 ,  H04N21/858

摘要： Methods, systems, and apparatus for synchronizing interactive advertisements with linear advertisements, including: a traffic module configured to generate advertisement schedule information about slots for linear advertisements on channels; an automation module configured to detect cue messages in real-time media, each cue message indicating a respective start time and a respective index of a respective slot for respective linear advertisements, and to forward information about the cue messages; and an interactivity production module configured to receive the advertisement schedule information, the information about the cue messages, and information about interactive sequences, each interactive sequence to be synchronized with a respective spot for an associated linear advertisement, to generate an interactivity event for each respective interactive sequence, to calculate a start time for each respective interactivity event using information about a respective associated cue message, and to forward an activation message with the respective start time for each respective interactivity event.

公开(公告)号：US20110270653A1

公开(公告)日：2011-11-03

申请号：US12769503

申请日：2010-04-28

申请人： Binita Gupta ,  Eitan Pilipski ,  Rajkumar Pitchaimani ,  Nagaraju Naik ,  Qi Xue ,  Carla L. Riney

发明人： Binita Gupta ,  Eitan Pilipski ,  Rajkumar Pitchaimani ,  Nagaraju Naik ,  Qi Xue ,  Carla L. Riney

IPC分类号： G06Q30/00

CPC分类号： H04N21/812 ,  G06Q30/0241 ,  H04N21/4722 ,  H04N21/8545 ,  H04N21/858

摘要： Methods, systems, and apparatus for synchronizing interactive advertisements with linear advertisements, including: a traffic module configured to generate advertisement schedule information about slots for linear advertisements on channels; an automation module configured to detect cue messages in real-time media, each cue message indicating a respective start time and a respective index of a respective slot for respective linear advertisements, and to forward information about the cue messages; and an interactivity production module configured to receive the advertisement schedule information, the information about the cue messages, and information about interactive sequences, each interactive sequence to be synchronized with a respective spot for an associated linear advertisement, to generate an interactivity event for each respective interactive sequence, to calculate a start time for each respective interactivity event using information about a respective associated cue message, and to forward an activation message with the respective start time for each respective interactivity event.

摘要翻译： 用于将交互式广告与线性广告同步的方法，系统和装置，包括：业务模块，被配置为生成关于频道上的线性广告的广告的广告时间表信息; 自动化模块，被配置为检测实时媒体中的提示消息，每个提示消息指示相应的开始时间和相应的线性广告的相应时隙的相应索引，并且转发关于提示消息的信息; 以及交互生产模块，被配置为接收广告调度信息，关于提示消息的信息以及关于交互序列的信息，每个交互序列将与相关联的线性广告的相应点同步，以产生用于每个相应的线性广告的交互性事件 使用关于相应的相关联的提示消息的信息来计算每个相应的交互性事件的开始时间，并且为每个相应的交互性事件转发具有相应开始时间的激活消息。

公开(公告)号：US20110177775A1

公开(公告)日：2011-07-21

申请号：US13004817

申请日：2011-01-11

申请人： Binita Gupta ,  Eitan Pilipski ,  Rajkumar Pitchaimani ,  Suryanarayana C. Chittuluri ,  Carla L. Riney

发明人： Binita Gupta ,  Eitan Pilipski ,  Rajkumar Pitchaimani ,  Suryanarayana C. Chittuluri ,  Carla L. Riney

IPC分类号： H04H40/00 ,  H04N7/173

CPC分类号： H04H20/93 ,  H04H60/91 ,  H04H2201/40 ,  H04N21/235 ,  H04N21/26266 ,  H04N21/41407 ,  H04N21/4345 ,  H04N21/443 ,  H04N21/4516 ,  H04N21/47205 ,  H04N21/8173 ,  H04N21/8545 ,  H04N21/858

摘要： Systems, apparatus and methods provide an automatic capability for generating interactivity event applications for execution on receiver devices within a broadcast network based upon interactivity event application data, information and sequence logic. Interactivity event content providers may provide to a broadcast network interactivity event application data, event metadata information and sequence logic a broadcast network. Interactive sequences may be created and transmitted over a broadcast network on short notice. Interactive sequences may be created on-demand, based on the context and content of a monitored real-time channel. Interactive sequences may be scheduled based on the content of a live broadcast program. Application data, resources and templates may be delivered to a mobile receiving device in-band, along with a broadcasted interactivity event.

摘要翻译： 基于交互性事件应用数据，信息和序列逻辑，系统，装置和方法提供用于生成在广播网络内的接收机设备上执行的交互性事件应用的自动能力。 交互性事件内容提供者可以向广播网络交互事件应用数据，事件元数据信息和序列逻辑提供广播网络。 可以在短时间内通过广播网络创建和发送交互序列。 可以基于所监视的实时信道的上下文和内容来按需创建交互序列。 可以基于直播节目的内容来调度交互序列。 应用数据，资源和模板可以与带广播的交互性事件一起传送到带内的移动接收设备。

公开(公告)号：US20110177774A1

公开(公告)日：2011-07-21

申请号：US13004813

申请日：2011-01-11

申请人： Binita Gupta ,  Anthony G. Persaud ,  Eitan Pilipski ,  Suryanarayana C. Chittuluri ,  Rajkumar Pitchaimani ,  Ankur Verma ,  Mark R. Storch ,  Sachin Shah ,  Carla L. Riney ,  John E. Tinsman ,  Cherng-shung Hsu

发明人： Binita Gupta ,  Anthony G. Persaud ,  Eitan Pilipski ,  Suryanarayana C. Chittuluri ,  Rajkumar Pitchaimani ,  Ankur Verma ,  Mark R. Storch ,  Sachin Shah ,  Carla L. Riney ,  John E. Tinsman ,  Cherng-shung Hsu

IPC分类号： H04H40/00

CPC分类号： H04H20/93 ,  H04H60/91 ,  H04H2201/40 ,  H04N7/17309 ,  H04N21/235 ,  H04N21/26266 ,  H04N21/41407 ,  H04N21/4307 ,  H04N21/4345 ,  H04N21/435 ,  H04N21/443 ,  H04N21/4516 ,  H04N21/47205 ,  H04N21/8173 ,  H04N21/8545 ,  H04N21/858

摘要： Systems, apparatus and methods provide an automatic capability for generating interactivity event applications for execution on receiver devices within a broadcast network based upon interactivity event application data, information and sequence logic. Interactivity event content providers may provide to a broadcast network interactivity event application data, event metadata information and sequence logic a broadcast network. Such applications may be transmitted via the broadcast network. Transmitted applications may be activated in receiver devices in response to receiving a signal from a real-time broadcast stream. Activation signals may be used to synchronize application activation with an event in a media program so downloaded applications may be activated in synchrony with broadcast programs. Interactive applications may be dynamically generated at run time. Multiple interactive applications may be generated from a same set of interactivity application data, each targeting different types of devices. Signaling mechanisms may signal multiple return unicast channels for user responses.

摘要翻译： 基于交互性事件应用数据，信息和序列逻辑，系统，装置和方法提供用于生成在广播网络内的接收机设备上执行的交互性事件应用的自动能力。 交互性事件内容提供者可以向广播网络交互事件应用数据，事件元数据信息和序列逻辑提供广播网络。 这样的应用可以经由广播网络传输。 响应于从实时广播流接收信号，可以在接收机设备中激活传输的应用。 激活信号可以用于将应用激活与媒体节目中的事件同步，从而可以与广播节目同步地激活下载的应用。 交互式应用程序可能在运行时动态生成。 可以从相同的一组交互应用数据生成多个交互式应用，每个应用数据针对不同类型的设备。 信令机制可以发送多个返回单播信道以供用户响应。