An internet protocol multicast provider is disclosed, which includes a bootstrap code component, a transcoder generator component, a content module and a packetizing module. The bootstrap code component can generate a bootstrap code. The transcoder generator component can generate a transcoder module. The content module can generate content in a first format. The packetizing module can generate internet protocol multicast packets, based on the bootstrap code, the transcoder module and the content. The bootstrap code can determine a second format for which an internet protocol multicast receiver can decode and render the content. The transcoder module can instruct the internet protocol multicast receiver to play the content when the first format is the second format. The transcoder module can instruct the internet protocol multicast receiver to transcode the content from the first format to the second format when the first format is not the second format.