Systems, storage medium, and methods associated with adaptive visual output on a mobile device are disclosed herein. In embodiments, a storage medium may have instructions to enable the mobile device to determine a change in a distance between the mobile device and a user of the mobile device. The instruction may also enable the mobile device to operate an end-user application that may adaptively present a visual output based at least in part on a result of the change in the distance. Other embodiments may be disclosed or claimed.