Mobile platform power management is an important problem especially for battery-powered small form factor platforms such as smartphones, tablets, wearable devices, Internet of Things (IOT) devices, and the like. One exemplary technique disclosed herein defines a method for a fine-grained wake-up mode for Wi-Fi/BT/BLE that utilizes a low-power wake-up radio. For example, the actual data contained in the wake-up packet can be forwarded directly to a memory block of the device without waking-up the Wi-Fi/BT/BLE radio. As another example, if an IEEE 802.11 MAC frame is contained in the wake-up packet, then just the MAC processor of the Wi-Fi/BT/BLE radio can be woken up to process the IEEE 802.11 MAC frame contained in the wake-up packet, and have the PHY module of the Wi-Fi/BT/BLE radio kept powered off or in a low power mode to, for example, save energy.