A system and method for sending push notifications over different channels for different types of traffic is disclosed. The method includes establishing a first communication channel with a computing device, establishing a second communication channel with the computing device, associating a first category with the first communication channel, the first category having a first set of message types, associating a second category with the second communication channel, the second category having a second set of message types, receiving a message, determining a category for the message from the first category and the second category, and sending the message to the computing device using a communication channel associated with the determined category.