摘要:
A method for displaying advertisements at a user unit (20) is disclosed. The method comprises receiving, at the user unit (20), at least one advertisement for an item, said at least one advertisement associated with: at least one alternative advertisement for a different item or for said item offered by a different vendor; and a replacement indication indicating whether a user of said user unit (20) is allowed to replace displaying of said at least one advertisement by displaying of said at least one alternative advertisement; and if the replacement indication indicates that the user is allowed to replace displaying of said at least one advertisement by displaying of said at least one alternative advertisement, replace displaying of said at least one advertisement by displaying said at least one alternative advertisement in accordance with a selection of the user.
摘要:
A method for flexible and secure transmission of digital content to an end user device comprises the steps of: (a) providing a control center (240) for controlling access to the digital content by the end user device (310); (b) transmitting scrambled digital content to a first end user device (310) by a second end user device (310), such that said second end user device cannot play back said scrambled digital content; (c) connecting said second end user device (310) to said control center (240); and (d) transmitting a permission message to said second end user device (310) by said control center (240), such that said second end user device is able to unscramble said scrambled digital content to form unscrambled digital content.
摘要:
A method for detecting a broadcast commercial in a digital broadcast stream is disclosed. The digital broadcast stream comprises programs, a set of commercials to be displayed during breaks in the programs, and metadata associated with each of the programs and each commercial in the set of commercials. The method comprises: receiving (320) the digital broadcast stream at a user unit (20); and for each commercial in the set of commercials, detecting a commercial (360) by detecting indicia in the metadata received in the digital broadcast stream that indicate at least one of the following: a start point of the commercial; an end point of the commercial; and a presence point in the commercial.
摘要:
A method for displaying advertisements at a user unit (20) is disclosed. The method comprises receiving, at the user unit (20), at least one advertisement for an item, said at least one advertisement associated with: at least one alternative advertisement for a different item or for said item offered by a different vendor; and a replacement indication indicating whether a user of said user unit (20) is allowed to replace displaying of said at least one advertisement by displaying of said at least one alternative advertisement; and if the replacement indication indicates that the user is allowed to replace displaying of said at least one advertisement by displaying of said at least one alternative advertisement, replace displaying of said at least one advertisement by displaying said at least one alternative advertisement in accordance with a selection of the user.
摘要:
A personal advertisement method for enabling a subscriber user of a broadcast system (10), comprising a headend (15) to transmit an advertisement message to a targeted audience, is disclosed. The method comprise the subscriber user of the broadcast system (10) performing the following: creating an advertisement message; associating the advertisement message with at least one targeted audience selection parameter; and transmitting said advertisement message and said at least one targeted audience selection parameter to the headend (15); and performing the following at the headend (15): processing the advertisement message and the at least one targeted audience selection parameter to create an advertisement transmission program for broadcast to the targeted audience; and broadcasting the advertisement transmission program to the targeted audience based, at least in part, on the at least one targeted audience selection parameter.