公开(公告)号：EP1142260A2

公开(公告)日：2001-10-10

申请号：EP99937536.3

申请日：1999-07-27

申请人： Doubleclick Inc.

发明人： MERRIMAN, Dwight, A. ,  O'CONNOR, Kevin, J.

IPC分类号： H04L29/06 ,  G06F17/30 ,  G06F17/60

CPC分类号： G06Q30/0253 ,  G06Q30/0222 ,  G06Q30/0242 ,  G06Q30/0255 ,  H04L51/14

摘要： A computer system for automatic replacement of advertisements includes an advertising server for selecting an advertisement based on criteria related to the individual viewer. In particular, advertisements are selected for a given user, based on the past behavior of that specific given user. Advertiser web sites on the network are configured to anonymously report back user activity such as visit dates, purchases, specific product pages visited and the like. Alternative reporting embodiments include email, file transfer protocol and spotlight tags. User activity lists are processed to select candidates for re-targeting. Candidates for re-targeted advertisements are identified based on their own individual past activity, and stored in a list of candidate user ID's. When a candidate on the re-targeted list is identified at any network affiliate web site, a re-targeted advertisement is delivered to the candidate user.

摘要翻译： 用于自动替换广告的计算机系统包括用于基于与单独的观看者相关的标准来选择广告的广告服务器。 具体而言，基于特定给定用户的过去行为为给定用户选择广告。 网络上的广告商网站被配置为匿名报告用户活动，例如访问日期，购买，访问的特定产品页面等。 备选报告实施例包括电子邮件，文件传输协议和聚光灯标签。 处理用户活动列表以选择重新定位的候选人。 针对重新定向广告的候选人根据他们自己的过去活动进行识别，并存储在候选用户ID列表中。 当在任何网络会员网站上识别出重新定位列表上的候选人时，将重新定向的广告递送给候选用户。