公开(公告)号：EP1815305A2

公开(公告)日：2007-08-08

申请号：EP05812210.2

申请日：2005-10-25

申请人： TACODA SYSTEMS, INC.

发明人： BEYDA, Gil ,  LOCKER, Donald, J. ,  BALASUBRAMANIAN, K. ,  McDONALD, Kevin, M. ,  WENGER, Albert, E. ,  WILSON, Joseph, G.

IPC分类号： G06C13/00

CPC分类号： G06Q30/02 ,  G06Q30/0255 ,  G06Q30/0258 ,  G06Q30/0269

摘要： Systems, methods and apparatus for delivering content to an audience member over a computer network. A console allows a user to define audience segments that are organized in hierarchical fashion. The segments are then calculated by collecting profile data for audience members and determining whether members have attributes that a defined by the audience segments. The hierarchical definition of segments allows audience segments to be logicallly combined and facilitates efficient recalculation of audience segments. Profile synchronization provides an authoritative identifier that is used to reconcile the potential issuance of multiple identifiers for a given audience member.

公开(公告)号：EP1825671A2

公开(公告)日：2007-08-29

申请号：EP05852245.9

申请日：2005-11-30

申请人： TACODA SYSTEMS, INC.

发明人： BEYDA, Gil ,  BALASUBRAMANIAN, Krishna ,  LOCKER, Donald ,  MCDONALD, Kevin ,  WILSON, Joseph G. ,  MORGAN, David, R. ,  SMITH, Charles C. ,  LOWRY, Alison, P.

IPC分类号： H04N7/00 ,  G06F3/00 ,  H04N7/025 ,  G06F13/00 ,  H04N5/445

CPC分类号： H04H60/33 ,  G06Q30/02 ,  G06Q30/08 ,  H04H20/82 ,  H04H2201/70

摘要： An audience matching network includes local domains that collect information about audience members, including behavioral and characteristics information. A network profile corresponding to information collected in the local domains is provided, and supports the definition of network audience segments. Membership in the network segments is used to accommodate the delivery of content such as advertising to particular audience members.

公开(公告)号：EP2041709A2

公开(公告)日：2009-04-01

申请号：EP05825660.3

申请日：2005-11-30

申请人： TACODA SYSTEMS, INC.

发明人： BEYDA, Gil ,  BALASUBRAMANIAN, Krishna ,  LOCKER, Donald ,  MCDONALD, Kevin ,  WILSON, Joseph, G. ,  MORGAN, David, R. ,  LOWRY, Alison, P.

IPC分类号： G06Q30/00 ,  G01V3/00

CPC分类号： G06Q30/0251 ,  G06Q30/02 ,  G06Q30/0258 ,  G06Q30/0269 ,  G06Q30/0273 ,  G06Q30/0274

摘要： Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.