公开(公告)号：EP1815305A2

公开(公告)日：2007-08-08

申请号：EP05812210.2

申请日：2005-10-25

申请人： TACODA SYSTEMS, INC.

发明人： BEYDA, Gil ,  LOCKER, Donald, J. ,  BALASUBRAMANIAN, K. ,  McDONALD, Kevin, M. ,  WENGER, Albert, E. ,  WILSON, Joseph, G.

IPC分类号： G06C13/00

CPC分类号： G06Q30/02 ,  G06Q30/0255 ,  G06Q30/0258 ,  G06Q30/0269

摘要： Systems, methods and apparatus for delivering content to an audience member over a computer network. A console allows a user to define audience segments that are organized in hierarchical fashion. The segments are then calculated by collecting profile data for audience members and determining whether members have attributes that a defined by the audience segments. The hierarchical definition of segments allows audience segments to be logicallly combined and facilitates efficient recalculation of audience segments. Profile synchronization provides an authoritative identifier that is used to reconcile the potential issuance of multiple identifiers for a given audience member.