公开(公告)号：JP2011139521A

公开(公告)日：2011-07-14

申请号：JP2011050855

申请日：2011-03-08

Applicant: United Video Properties Inc ,  ユナイテッド ビデオ プロパティーズ インク

Inventor： KNUDSON EDWARD B ,  HASSELL JOEL G ,  MARSHALL CONNIE T ,  LEMMONS THOMAS R ,  REYNOLDS STEVEN J ,  KNEE ROBERT A ,  CARPENTER JR KENNETH F ,  THOMAS WILLIAM L ,  HERRINGTON W BENJAMIN ,  WILLIAMSON STEVEN C ,  ELLIS MICHAEL D ,  ALLISON DONALD W

IPC: G06F13/00 ,  H04N5/445 ,  G06F3/048 ,  G06Q30/02 ,  H04N7/173 ,  H04N21/431 ,  H04N21/472 ,  H04N21/478 ,  H04N21/482 ,  H04N21/81

CPC classification number: H04N21/4316 ,  G06Q30/02 ,  H04N5/44543 ,  H04N5/44591 ,  H04N7/17318 ,  H04N21/4221 ,  H04N21/4532 ,  H04N21/47202 ,  H04N21/4722 ,  H04N21/4725 ,  H04N21/478 ,  H04N21/47815 ,  H04N21/482 ,  H04N21/4821 ,  H04N21/812 ,  H04N2005/44556

Abstract: PROBLEM TO BE SOLVED: To provide an interactive television program guide in which an advertisement may be displayed on a program guide screen.
SOLUTION: A banner advertisement may be displayed above and below a program list. A panel advertisements may be provided adjacent to program list. The advertisement may contain video. The advertisement may be used to promote a television program and conventional products and services. When a user selects an advertisement, the program guide provides the user with an opportunity to order products or services, request information, set reminders for upcoming programs, view program descriptions, record programs, or take other such actions. Embedded advertisements may be provided within the program listing region and may be automatically displayed immediately adjacent to related program list.
COPYRIGHT: (C)2011,JPO&INPIT

Abstract translation: 要解决的问题：提供一种交互式电视节目指南，其中可以在节目指南屏幕上显示广告。

解决方案：横幅广告可能显示在节目列表的上方和下方。 可以在程序列表附近提供面板广告。 该广告可能包含视频。 该广告可用于宣传电视节目和常规产品和服务。 当用户选择广告时，节目指南向用户提供订购产品或服务的机会，请求信息，设置即将到来的节目的提醒，查看节目描述，记录节目或采取其他这样的动作。 可以在程序列表区域内提供嵌入式广告，并且可以在相关节目列表的附近自动显示。 版权所有（C）2011，JPO＆INPIT

公开(公告)号：JP2011176891A

公开(公告)日：2011-09-08

申请号：JP2011131608

申请日：2011-06-13

Applicant: United Video Properties Inc ,  ユナイテッド ビデオ プロパティーズ インク

Inventor： KNUDSON EDWARD B ,  ELLIS MICHAEL D ,  HERRINGTON W BENJAMIN ,  WILLIAMSON STEVEN C ,  MCKISSICK PAMELA L ,  THOMAS WILLIAM L ,  BEREZOWSKI DAVID M ,  CARPENTIER KENNETH F JR ,  ROSS JEFFREY A ,  HAGENBUCH DANIE C ,  REYNOLDS STEVEN J ,  RUDNICK DAVID M

IPC: H04N7/173 ,  H04N5/445 ,  H04N21/236 ,  H04N21/41 ,  H04N21/422 ,  H04N21/431 ,  H04N21/434 ,  H04N21/45 ,  H04N21/454 ,  H04N21/462 ,  H04N21/47 ,  H04N21/472 ,  H04N21/475 ,  H04N21/478 ,  H04N21/4782 ,  H04N21/482 ,  H04N21/488 ,  H04N21/6547 ,  H04N21/81 ,  H04N21/858

CPC classification number: H04N21/488 ,  G06F3/0482 ,  H04N5/44543 ,  H04N7/17318 ,  H04N7/17327 ,  H04N21/23614 ,  H04N21/4135 ,  H04N21/42204 ,  H04N21/4316 ,  H04N21/4348 ,  H04N21/4532 ,  H04N21/4542 ,  H04N21/4622 ,  H04N21/47 ,  H04N21/472 ,  H04N21/47211 ,  H04N21/47214 ,  H04N21/4755 ,  H04N21/478 ,  H04N21/4782 ,  H04N21/4828 ,  H04N21/6547 ,  H04N21/812 ,  H04N21/8586

Abstract: PROBLEM TO BE SOLVED: To provide an interactive television program guide system and method. SOLUTION: An interactive television program guide system and method is provided. Time separators are displayed within lists of program listings to allow users to more easily view the program listings. On-screen arrows have their display characteristics changed according to user actions. Similar program listings are displayed only once when using search program listings. Users are provided with an opportunity to view channel information before setting channels as favorites. Information from local information services is provided in program guide display screens that are configurable by a main facility. Users are provided with an opportunity to centrally lock and unlock programs, and to bypass locks when desired. COPYRIGHT: (C)2011,JPO&INPIT

Abstract translation: 要解决的问题：提供交互式电视节目指南系统和方法。 解决方案：提供交互式电视节目指南系统和方法。 时间分隔符显示在程序列表的列表中，以允许用户更轻松地查看程序列表。 屏幕上的箭头显示特征根据用户操作而改变。 使用搜索程序列表时，类似的程序列表只显示一次。 在将频道设为收藏夹之前，向用户提供了查看频道信息的机会。 来自本地信息服务的信息在可由主要设施配置的节目指南显示屏幕中提供。 为用户提供了集中锁定和解锁程序的机会，并在需要时绕过锁定。 版权所有（C）2011，JPO＆INPIT

公开(公告)号：JP2012165446A

公开(公告)日：2012-08-30

申请号：JP2012093975

申请日：2012-04-17

Applicant: United Video Properties Inc ,  ユナイテッド ビデオ プロパティーズ インク

Inventor： KNUDSON EDWARD B ,  HASSELL JOEL G ,  MARSHALL CONNIE T ,  LEMMONS THOMAS R ,  REYNOLDS STEVEN J ,  KNEE ROBERT A ,  CARPENTER JR KENNETH F ,  THOMAS WILLIAM L ,  HERRINGTON W BENJAMIN ,  WILLIAMSON STEVEN C ,  ELLIS MICHAEL D ,  DONALD W ALLISON

IPC: G06F13/00 ,  H04N7/173 ,  G06Q30/02 ,  H04N5/445 ,  H04N5/45 ,  H04N21/431 ,  H04N21/435 ,  H04N21/478 ,  H04N21/482 ,  H04N21/81

CPC classification number: H04N21/482 ,  G06F3/0482 ,  H04N5/44543 ,  H04N5/45 ,  H04N21/4312 ,  H04N21/4316 ,  H04N21/435 ,  H04N21/478 ,  H04N21/812

Abstract: PROBLEM TO BE SOLVED: To provide an interactive television program guide in which advertisements may be displayed in program listing display regions on program guide screens.SOLUTION: The program listing display regions may be browse displays or flip displays. The program guide screens contain video for the current channel to which a user is tuned. The program listing display regions containing advertisements may be overlaid on top of the current channel. Alternatively, the video for the current channel may be provided in a reduced-size video window. The advertisements may contain video. The advertisements may be used to promote television programs and conventional goods and services. The advertisements may be selectable. When a user selects an advertisement, the program guide provides the user with an opportunity to order products or services, request information, set reminders for upcoming programs, view program descriptions, record programs, or take other such actions.

Abstract translation: 要解决的问题：提供一种交互式电视节目指南，其中可以在节目指南屏幕上的节目列表显示区域中显示广告。

解决方案：程序列表显示区域可以是浏览显示或翻转显示。 节目指南屏幕包含用户调谐到的当前频道的视频。 包含广告的节目列表显示区域可以叠加在当前频道的顶部。 或者，可以在缩小尺寸的视频窗口中提供用于当前频道的视频。 广告可能包含视频。 广告可用于宣传电视节目和传统商品和服务。 广告可以是可选择的。 当用户选择广告时，节目指南向用户提供订购产品或服务的机会，请求信息，设置即将到来的节目的提醒，查看节目描述，记录节目或采取其他这样的动作。 版权所有（C）2012，JPO＆INPIT

公开(公告)号：JP2011109725A

公开(公告)日：2011-06-02

申请号：JP2011049668

申请日：2011-03-07

Applicant: United Video Properties Inc ,  ユナイテッド ビデオ プロパティーズ インク

Inventor： KNUDSON EDWARD B ,  HASSELL JOEL G ,  MARSHALL CONNIE T ,  LEMMONS THOMAS R ,  REYNOLDS STEVEN J ,  KNEE ROBERT A ,  CARPENTER JR KENNETH F ,  THOMAS WILLIAM L ,  HERRINGTON W BENJAMIN ,  WILLIAMSON STEVEN C ,  ELLIS MICHAEL D ,  ALLISON DONALD W

IPC: G06F13/00 ,  H04N7/173 ,  G06F3/048 ,  H04N5/445 ,  H04N5/45 ,  H04N21/431 ,  H04N21/435 ,  H04N21/478 ,  H04N21/482 ,  H04N21/81

CPC classification number: H04N21/482 ,  G06F3/0482 ,  H04N5/44543 ,  H04N5/45 ,  H04N21/4312 ,  H04N21/4316 ,  H04N21/435 ,  H04N21/478 ,  H04N21/812

Abstract: PROBLEM TO BE SOLVED: To provide an interactive television program guide in which advertisements may be displayed in program listings display regions on program guide screens. SOLUTION: The program listings display regions may be browse displays or flip displays. The program guide screens contain video for the current channel to which the user is tuned. The program listings display regions containing the advertisements may be overlaid on top of the current channel. Alternatively, the video for the current channel may be provided in a reduced-size video window. The advertisements may contain video. The advertisements may be used to promote television programs and conventional goods and services. Advertisements may be selectable. When a user selects an advertisement, the program guide provides the user with an opportunity to order products or services, request information, set reminders for upcoming programs, view program descriptions, record programs, or take other such actions. COPYRIGHT: (C)2011,JPO&INPIT

Abstract translation: 要解决的问题：提供一种交互式电视节目指南，其中可以在节目指南屏幕上的节目列表显示区域中显示广告。

解决方案：程序列表显示区域可以是浏览显示或翻转显示。 节目指南屏幕包含用户调谐到的当前频道的视频。 包含广告的节目列表显示区域可以覆盖在当前频道的顶部。 或者，可以在缩小尺寸的视频窗口中提供用于当前频道的视频。 广告可能包含视频。 广告可用于宣传电视节目和传统商品和服务。 广告可以选择。 当用户选择广告时，节目指南向用户提供订购产品或服务的机会，请求信息，设置即将到来的节目的提醒，查看节目描述，记录节目或采取其他这样的动作。 版权所有（C）2011，JPO＆INPIT

公开(公告)号：JP2014030256A

公开(公告)日：2014-02-13

申请号：JP2013211635

申请日：2013-10-09

Applicant: United Video Properties Inc ,  ユナイテッド ビデオ プロパティーズ, インコーポレイテッド

Inventor： KNUDSON EDWARD B ,  HASSELL JOEL G ,  CONNIE T MARSHALL ,  THOMAS R LEMMONS ,  REYNOLDS STEVEN J ,  KNEE ROBERT A ,  CARPENTER JR KENNETH F ,  THOMAS WILLIAM L ,  W BENJAMIN HERRINGTON ,  WILLIAMSON STEVEN C ,  MICHAEL D ELLIS ,  DONALD W ALLISON

IPC: G06F13/00 ,  H04N21/431 ,  G06F3/048 ,  G06Q30/02 ,  H04N5/445 ,  H04N5/45 ,  H04N7/173 ,  H04N21/472 ,  H04N21/478 ,  H04N21/482 ,  H04N21/81

CPC classification number: H04N21/4316 ,  G06Q30/02 ,  H04N5/44543 ,  H04N5/44591 ,  H04N7/17318 ,  H04N21/4221 ,  H04N21/4532 ,  H04N21/47202 ,  H04N21/4722 ,  H04N21/4725 ,  H04N21/478 ,  H04N21/47815 ,  H04N21/482 ,  H04N21/4821 ,  H04N21/812 ,  H04N2005/44556

Abstract: PROBLEM TO BE SOLVED: To provide an interactive television program guide.SOLUTION: Advertisements may be displayed on program guide screens. Banner advertisements may be displayed above and below program listings. Panel advertisements may be provided adjacent to program listings. The advertisements may contain video. The advertisements may be used to promote television programs and conventional goods and services. When a user selects an advertisement, the program guide provides the user with an opportunity to order products or services, request information, set reminders for upcoming programs, view program descriptions, record programs, or take other such actions. Embedded advertisements may be provided within the program listings region and may be automatically displayed immediately adjacent to related program listings.

Abstract translation: 要解决的问题：提供交互式电视节目指南。解决方案：广告可能会显示在节目指南屏幕上。 横幅广告可能显示在节目列表的上方和下方。 可以在程序列表附近提供面板广告。 广告可能包含视频。 广告可用于宣传电视节目和传统商品和服务。 当用户选择广告时，节目指南向用户提供订购产品或服务的机会，请求信息，设置即将到来的节目的提醒，查看节目描述，记录节目或采取其他这样的动作。 可以在程序列表区域内提供嵌入式广告，并且可以自动地显示在相关程序列表的附近。

公开(公告)号：JP2010093829A

公开(公告)日：2010-04-22

申请号：JP2009260454

申请日：2009-11-13

Applicant: United Video Properties Inc ,  ユナイテッド ビデオ プロパティーズ, インコーポレイテッド

Inventor： KNEE ROBERT A ,  REYNOLDS STEVEN J ,  ELLIS MICHAEL D ,  HASSELL JOEL G

IPC: G06Q30/00 ,  G06Q50/00 ,  H04N7/16 ,  H04N17/00 ,  H04N21/258 ,  H04N21/442 ,  H04N21/45 ,  H04N21/454 ,  H04N21/466 ,  H04N21/81

CPC classification number: H04N21/25883 ,  H04N7/163 ,  H04N7/17318 ,  H04N21/235 ,  H04N21/44222 ,  H04N21/4532 ,  H04N21/454 ,  H04N21/4662 ,  H04N21/8106 ,  H04N21/812

Abstract: PROBLEM TO BE SOLVED: To provide an interactive television program guide system for determining user input values on demographic categories.
SOLUTION: The system includes user television equipment 44 having: a receiver for receiving program guide information for the interactive television program guide; a user input receiver 62 for receiving a user input from a user interface (such as a remote control 54); a microprocessor which utilizes the received user input to determine user values on the demographic categories; and a memory for storing the determined user values. In one illustrative use of the system for targeting advertisements to users of the interactive television program guide, the receiver receives advertisements also, in which the advertisements have preselected values on specified demographic categories.
COPYRIGHT: (C)2010,JPO&INPIT

Abstract translation: 要解决的问题：提供用于确定人口统计类别上的用户输入值的交互式电视节目指南系统。 解决方案：该系统包括用户电视设备44，其具有：接收器，用于接收交互式电视节目指南的节目指南信息; 用户接收器62，用于从用户接口（例如遥控器54）接收用户输入; 微处理器利用所接收的用户输入来确定人口统计类别上的用户价值; 以及用于存储确定的用户值的存储器。 在用于将广告定向到交互式电视节目指南的用户的系统的一个说明性用途中，接收者也接收广告，其中广告具有针对指定人口统计类别的预选值。 版权所有（C）2010，JPO＆INPIT

公开(公告)号：JP2010172008A

公开(公告)日：2010-08-05

申请号：JP2010096485

申请日：2010-04-19

Applicant: United Video Properties Inc ,  ユナイテッド ビデオ プロパティーズ, インコーポレイテッド

Inventor： REYNOLDS STEVEN J ,  KNEE ROBERT A ,  ELLIS MICHAEL D

IPC: H04H20/00 ,  H04N5/445 ,  H04N21/442 ,  H04N21/478 ,  H04N21/81

CPC classification number: H04N21/44222 ,  H04N5/44543 ,  H04N21/478 ,  H04N21/812

Abstract: PROBLEM TO BE SOLVED: To control the presentation of advertisements that are associated with television networks, channels, and programs, and to unicast each advertisement associated with a network to numerous television systems in parallel. SOLUTION: The presentation of advertisements associated with television networks, channels, and programs is controlled by determining at television viewer equipment whether the television networks, channels, or programs with which the advertisements are associated are unavailable to the television viewer or are undesirable to the television viewer. Once this determination is made, the television viewer equipment then presents the advertisements, or selects and presents suitable alternative advertisements. Unicasting each network advertisement to all television systems is enabled by broadcasting each advertisement with a network identifier to all the television systems, and then by determining whether a local affiliate for that network is available and not designated as undesirable by the television viewer. Based upon this determination, the advertisement or a suitable alternative is then presented to the television viewer. COPYRIGHT: (C)2010,JPO&INPIT

Abstract translation: 要解决的问题：控制与电视网络，频道和节目相关联的广告的呈现，并且将与网络相关联的每个广告单独地并行连接到许多电视系统。 解决方案：通过在电视观看器设备确定与电视广播相关联的电视网络，频道或节目对于电视观看者是不可用的或者是不期望的，来控制与电视网络，频道和节目相关联的广告的呈现 到电视观众。 一旦进行了此确定，电视观看器设备就会呈现广告，或者选择和呈现合适的替代广告。 通过向所有电视系统广播具有网络标识符的每个广告，然后通过确定该网络的本地分支机构是否可用并且未被电视观众指定为不期望来实现将每个网络广告单播到所有电视系统。 基于该确定，然后将广告或合适的替代方案呈现给电视观看者。 版权所有（C）2010，JPO＆INPIT

公开(公告)号：JP2007104714A

公开(公告)日：2007-04-19

申请号：JP2006324213

申请日：2006-11-30

Applicant: United Video Properties Inc ,  ユナイテッド ビデオ プロパティーズ, インコーポレイテッド

Inventor： KNUDSON EDWARD B ,  ELLIS MICHAEL D ,  HERRINGTON W BENJAMIN ,  WILLIAMSON STEVEN C ,  MCKISSICK PAMELA L ,  THOMAS WILLIAM L ,  BEREZOWSKI DAVID M ,  CARPENTIER KENNETH F JR ,  ROSS JEFFREY A ,  HAGENBUCH DANIE C ,  REYNOLDS STEVEN J ,  RUDNICK DAVID M

IPC: H04N5/445 ,  H04N7/173 ,  H04N21/236 ,  H04N21/41 ,  H04N21/422 ,  H04N21/431 ,  H04N21/434 ,  H04N21/45 ,  H04N21/454 ,  H04N21/462 ,  H04N21/47 ,  H04N21/472 ,  H04N21/475 ,  H04N21/478 ,  H04N21/4782 ,  H04N21/482 ,  H04N21/488 ,  H04N21/6547 ,  H04N21/81 ,  H04N21/858

CPC classification number: H04N21/488 ,  G06F3/0482 ,  H04N5/44543 ,  H04N7/17318 ,  H04N7/17327 ,  H04N21/23614 ,  H04N21/4135 ,  H04N21/42204 ,  H04N21/4316 ,  H04N21/4348 ,  H04N21/4532 ,  H04N21/4542 ,  H04N21/4622 ,  H04N21/47 ,  H04N21/472 ,  H04N21/47211 ,  H04N21/47214 ,  H04N21/4755 ,  H04N21/478 ,  H04N21/4782 ,  H04N21/4828 ,  H04N21/6547 ,  H04N21/812 ,  H04N21/8586

Abstract: PROBLEM TO BE SOLVED: To provide an interactive television guide system in which a program guide function can be easily accessed via a user interface. SOLUTION: An interactive television program guide system and a method are provided. Time separators are displayed within lists of program listings to allow users to more easily view the program listings. On-screen arrows have their display characteristics changed according to user actions. Similar program listings are displayed only once when using search program listings. A user is provided with an opportunity to view channel information before setting channels as a favorite. Information from local information service is provided in program guide display screens that are configurable by a main facility. The user is provided with an opportunity to centrally lock and unlock programs, and to bypass locks when desired. COPYRIGHT: (C)2007,JPO&INPIT

Abstract translation: 要解决的问题：提供一种交互式电视指南系统，其中可以通过用户界面容易地访问节目指南功能。 解决方案：提供交互式电视节目指南系统和方法。 时间分隔符显示在程序列表的列表中，以允许用户更轻松地查看程序列表。 屏幕上的箭头显示特征根据用户操作而改变。 使用搜索程序列表时，类似的程序列表只显示一次。 在将频道设为收藏之前，向用户提供了查看频道信息的机会。 来自本地信息服务的信息在可由主要设施配置的节目指南显示屏幕中提供。 为用户提供了集中锁定和解锁程序的机会，并在需要时绕过锁定。 版权所有（C）2007，JPO＆INPIT

公开(公告)号：JP2010161819A

公开(公告)日：2010-07-22

申请号：JP2010096519

申请日：2010-04-19

Applicant: United Video Properties Inc ,  ユナイテッド ビデオ プロパティーズ, インコーポレイテッド

Inventor： KNUDSON EDWARD B ,  HASSELL JOEL G ,  MARSHALL CONNIE T ,  LEMMONS THOMAS R ,  REYNOLDS STEVEN J ,  KNEE ROBERT A ,  CARPENTER JR KENNETH F ,  THOMAS WILLIAM L ,  HERRINGTON W BENJAMIN ,  WILLIAMSON STEVEN C ,  ELLIS MICHAEL D ,  ALLISON DONALD W

IPC: G06F13/00 ,  G06F3/048 ,  G06Q30/02 ,  H04N5/445 ,  H04N7/173 ,  H04N21/431 ,  H04N21/472 ,  H04N21/478 ,  H04N21/482 ,  H04N21/81

CPC classification number: H04N21/4316 ,  G06Q30/02 ,  H04N5/44543 ,  H04N5/44591 ,  H04N7/17318 ,  H04N21/4221 ,  H04N21/4532 ,  H04N21/47202 ,  H04N21/4722 ,  H04N21/4725 ,  H04N21/478 ,  H04N21/47815 ,  H04N21/482 ,  H04N21/4821 ,  H04N21/812 ,  H04N2005/44556

Abstract: PROBLEM TO BE SOLVED: To provide an interactive television program guide.
SOLUTION: Advertisements may be displayed on program guide screens. Banner advertisements may be displayed above and below program listings. Panel advertisements may be provided adjacent to program listings. The advertisements may contain video. The advertisements may be used to promote television programs and conventional goods and services. When a user selects an advertisement, the program guide provides the user with an opportunity to order products or services, request information, set reminders for upcoming programs, view program descriptions, record programs, or take other such actions. Embedded advertisements may be provided within the program listings region and may be automatically displayed immediately adjacent to related program listings.
COPYRIGHT: (C)2010,JPO&INPIT

Abstract translation: 要解决的问题：提供交互式电视节目指南。

解决方案：广告可能会显示在节目指南屏幕上。 横幅广告可能显示在节目列表的上方和下方。 可以在程序列表附近提供面板广告。 广告可能包含视频。 广告可用于宣传电视节目和传统商品和服务。 当用户选择广告时，节目指南向用户提供订购产品或服务的机会，请求信息，设置即将到来的节目的提醒，查看节目描述，记录节目或采取其他这样的动作。 可以在程序列表区域内提供嵌入式广告，并且可以自动地显示在相关程序列表的附近。 版权所有（C）2010，JPO＆INPIT

公开(公告)号：JP2006246521A

公开(公告)日：2006-09-14

申请号：JP2006118559

申请日：2006-04-21

Applicant: United Video Properties Inc ,  ユナイテッド ビデオ プロパティーズ, インコーポレイテッド

Inventor： KNUDSON EDWARD B ,  HASSELL JOEL G ,  MARSHALL CONNIE T ,  LEMMONS THOMAS R ,  REYNOLDS STEVEN J ,  KNEE ROBERT A ,  CARPENTER KENNETH F JR ,  THOMAS WILLIAM L ,  HERRINGTON W BENJAMIN ,  WILLIAMSON STEVEN C ,  ELLIS MICHAEL D ,  ALLISON DONALD W

IPC: G06F13/00 ,  H04N5/445 ,  H04N5/45 ,  H04N21/431 ,  H04N21/435 ,  H04N21/478 ,  H04N21/482 ,  H04N21/81

CPC classification number: H04N21/482 ,  G06F3/0482 ,  H04N5/44543 ,  H04N5/45 ,  H04N21/4312 ,  H04N21/4316 ,  H04N21/435 ,  H04N21/478 ,  H04N21/812

Abstract: PROBLEM TO BE SOLVED: To provide an interactive television program guide in which advertisements may be displayed in program listings display regions on program guide screens. SOLUTION: The program listings display regions may be browse displays or flip displays. The program guide screens contain video for the current channel to which the user is tuned. The program listings display regions containing the advertisements may be overlaid on top of the current channel. Alternatively, the video for the current channel may be provided in a reduced-size video window. The advertisements may contain video. The advertisements may be used to promote television programs and conventional goods and services. Advertisements may be selectable. When a user selects an advertisement, the program guide provides the user with an opportunity to order products or services, request information, set reminders for upcoming programs, view program descriptions, record programs, or take other such actions. COPYRIGHT: (C)2006,JPO&NCIPI

Abstract translation: 要解决的问题：提供一种交互式电视节目指南，其中可以在节目指南屏幕上的节目列表显示区域中显示广告。

解决方案：程序列表显示区域可以是浏览显示或翻转显示。 节目指南屏幕包含用户调谐到的当前频道的视频。 包含广告的节目列表显示区域可以覆盖在当前频道的顶部。 或者，可以在缩小尺寸的视频窗口中提供用于当前频道的视频。 广告可能包含视频。 广告可用于宣传电视节目和传统商品和服务。 广告可以选择。 当用户选择广告时，节目指南向用户提供订购产品或服务的机会，请求信息，设置即将到来的节目的提醒，查看节目描述，记录节目或采取其他这样的动作。 版权所有（C）2006，JPO＆NCIPI