Multi-objective electronic communication frequency optimization

    公开(公告)号:US12229804B2

    公开(公告)日:2025-02-18

    申请号:US17366910

    申请日:2021-07-02

    Applicant: ADOBE INC.

    Abstract: Methods and systems are provided for improved electronic communication campaign technologies, which can automatically balance objectives or goals of an electronic communication campaign against an overall opt-out rate for the electronic communication campaign. An electronic communications frequency optimizer can generate individual contact frequencies for individual email recipients. Embodiments can avoid unnecessary or counterproductive communications while achieving overall campaign goals, and can use processes to improve the efficiency of systems. In some cases, embodiments cluster communication recipients into different groups based on their past actions, then optimizes the communication contact frequency on different groups, to avoid performing optimization directly on millions of recipients. Some embodiments automatically self-update, for example with recipients' recent responses, to generate and/or implement campaign communication schedules on an individual level.

    UTILIZING A GENETIC ALGORITHM IN APPLYING OBJECTIVE FUNCTIONS TO DETERMINE DISTRIBUTION TIMES FOR ELECTRONIC COMMUNICATIONS

    公开(公告)号:US20200327419A1

    公开(公告)日:2020-10-15

    申请号:US16384558

    申请日:2019-04-15

    Applicant: Adobe Inc.

    Abstract: The present disclosure relates to systems, methods, and non-transitory computer readable media for generating a target distribution schedule for providing electronic communications based on predicted behavior rates by utilizing a genetic algorithm and one or more objective functions. For example, the disclosed systems can generate predicted behavior rates by training and utilizing one or more behavior prediction models. Based on the predicted behavior rates, the disclosed systems can further utilize a genetic algorithm to apply objective functions to generate one or more candidate distribution schedules. In accordance with the genetic algorithm, the disclosed systems can select a target distribution schedule for a particular user/client device. The disclosed systems can thus provide one or more electronic communications to individual users based on respective target distribution schedules.

    Utilizing a genetic algorithm in applying objective functions to determine distribution times for electronic communications

    公开(公告)号:US11645542B2

    公开(公告)日:2023-05-09

    申请号:US16384558

    申请日:2019-04-15

    Applicant: Adobe Inc.

    CPC classification number: G06N3/086 G06F17/18 G06N3/10

    Abstract: The present disclosure relates to systems, methods, and non-transitory computer readable media for generating a target distribution schedule for providing electronic communications based on predicted behavior rates by utilizing a genetic algorithm and one or more objective functions. For example, the disclosed systems can generate predicted behavior rates by training and utilizing one or more behavior prediction models. Based on the predicted behavior rates, the disclosed systems can further utilize a genetic algorithm to apply objective functions to generate one or more candidate distribution schedules. In accordance with the genetic algorithm, the disclosed systems can select a target distribution schedule for a particular user/client device. The disclosed systems can thus provide one or more electronic communications to individual users based on respective target distribution schedules.

    FACILITATING TIME ZONE PREDICTION BASED ON ELECTRONIC COMMUNICATION DATA

    公开(公告)号:US20230129808A1

    公开(公告)日:2023-04-27

    申请号:US17509885

    申请日:2021-10-25

    Applicant: ADOBE INC.

    Abstract: Methods and systems are provided for facilitating time zone prediction using electronic communication data. Electronic message data associated with a message recipient of electronic communications is obtained. The electronic message data includes message delivery data associated with an electronic message and message response data associated with a response, by the message recipient, to a received electronic message. Using a machine learning model and based on the message delivery data and the message response data, a time-zone score is determined for a time zone. Such a time-zone score can indicate a probability the time zone corresponds with the message recipient. Based on the time-zone score, the time zone is identified as corresponding with the message recipient.

    MULTI-OBJECTIVE ELECTRONIC COMMUNICATION FREQUENCY OPTIMIZATION

    公开(公告)号:US20230005023A1

    公开(公告)日:2023-01-05

    申请号:US17366910

    申请日:2021-07-02

    Applicant: ADOBE INC.

    Abstract: Methods and systems are provided for improved electronic communication campaign technologies, which can automatically balance objectives or goals of an electronic communication campaign against an overall opt-out rate for the electronic communication campaign. An electronic communications frequency optimizer can generate individual contact frequencies for individual email recipients. Embodiments can avoid unnecessary or counterproductive communications while achieving overall campaign goals, and can use processes to improve the efficiency of systems. In some cases, embodiments cluster communication recipients into different groups based on their past actions, then optimizes the communication contact frequency on different groups, to avoid performing optimization directly on millions of recipients. Some embodiments automatically self-update, for example with recipients' recent responses, to generate and/or implement campaign communication schedules on an individual level.

    PRE-DEPLOYMENT USER JOURNEY EVALUATION

    公开(公告)号:US20250068800A1

    公开(公告)日:2025-02-27

    申请号:US18455005

    申请日:2023-08-24

    Applicant: ADOBE INC.

    Abstract: Systems and methods for pre-deployment user journey evaluation are described. Embodiments are configured to obtain a user journey including a plurality of touchpoints; generate a simulation agent including a plurality of attributes; generate a probability score for the simulation agent for each of the plurality of touchpoints based on the plurality of attributes using a machine learning model; perform a simulation of the user journey based on the probability score; and generate a text describing the user journey based on the simulation.

    GENERATING SUBJECT LINES FROM KEYWORDS UTILIZING A MACHINE-LEARNING MODEL

    公开(公告)号:US20240143941A1

    公开(公告)日:2024-05-02

    申请号:US18050285

    申请日:2022-10-27

    Applicant: Adobe Inc.

    CPC classification number: G06F40/40 G06F40/295 G06N3/08

    Abstract: The present disclosure relates to systems, methods, and non-transitory computer readable media that utilize machine learning to generate subject lines from subject line keywords. In one or more embodiments, the disclosed systems receive, from a client device, one or more subject line keywords. Additionally, the disclosed systems generate, utilizing a subject generation machine-learning model having learned parameters, a subject line by selecting one or more words for the subject line from a word distribution based on the one or more subject line keywords. The disclosed systems further provide, for display on the client device, the subject line.

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