公开(公告)号：US11856273B2

公开(公告)日：2023-12-26

申请号：US16723478

申请日：2019-12-20

Applicant: DISH Network L.L.C.

Inventor： Robert Percival

IPC: H04N21/234 ,  H04N21/44 ,  H04N21/61 ,  H04N21/439 ,  H04N21/233 ,  H04N21/434 ,  H04N21/81 ,  H04N21/854 ,  H04N21/845

CPC classification number: H04N21/812 ,  H04N21/233 ,  H04N21/23424 ,  H04N21/434 ,  H04N21/439 ,  H04N21/44016 ,  H04N21/6143 ,  H04N21/6193 ,  H04N21/8456 ,  H04N21/854

Abstract: A satellite provider system receives a provider stream including break cue data. The satellite provider system generates adjusted break cue data by adjusting time stamps in the break cue data. The satellite provider system inserts the break cue data, the adjusted break cue data, and break description data into the provider stream in data packets all having a same packet identification. The satellite provider system broadcasts the provider stream from a satellite transponder.

公开(公告)号：US20240089559A1

公开(公告)日：2024-03-14

申请号：US18509070

申请日：2023-11-14

Applicant: DISH Network L.L.C.

Inventor： Robert Percival

IPC: H04N21/81 ,  H04N21/233 ,  H04N21/234 ,  H04N21/434 ,  H04N21/439 ,  H04N21/44 ,  H04N21/61 ,  H04N21/845 ,  H04N21/854

CPC classification number: H04N21/812 ,  H04N21/233 ,  H04N21/23424 ,  H04N21/434 ,  H04N21/439 ,  H04N21/44016 ,  H04N21/6143 ,  H04N21/6193 ,  H04N21/8456 ,  H04N21/854

Abstract: A satellite provider system receives a provider stream including break cue data. The satellite provider system generates adjusted break cue data by adjusting time stamps in the break cue data. The satellite provider system inserts the break cue data, the adjusted break cue data, and break description data into the provider stream in data packets all having a same packet identification. The satellite provider system broadcasts the provider stream from a satellite transponder.

公开(公告)号：US20210195298A1

公开(公告)日：2021-06-24

申请号：US16723478

申请日：2019-12-20

Applicant: DISH Network L.L.C.

Inventor： Robert Percival

IPC: H04N21/81 ,  H04N21/234 ,  H04N21/44 ,  H04N21/61 ,  H04N21/439 ,  H04N21/233 ,  H04N21/434 ,  H04N21/845 ,  H04N21/854

Abstract: A satellite provider system receives a provider stream including break cue data. The satellite provider system generates adjusted break cue data by adjusting time stamps in the break cue data. The satellite provider system inserts the break cue data, the adjusted break cue data, and break description data into the provider stream in data packets all having a same packet identification. The satellite provider system broadcasts the provider stream from a satellite transponder.

公开(公告)号：US20250097500A1

公开(公告)日：2025-03-20

申请号：US18774414

申请日：2024-07-16

Applicant: DISH Network L.L.C.

Inventor： Paul R. Marshall ,  Dipal Patel ,  Robert Percival ,  Robert W. Estus ,  John Barbieri

IPC: H04N21/2668

Abstract: It may occur that various addressable ads are used to help fill an entire addressable break which have little or no monetary value for being played (often referred to as “evergreen or “filler” ads). Such ads and other types of candidate ads for replacement are replaced in real time with programmatically delivered Internet Protocol (IP) based ads (IP ads). Upon encountering an indication of an upcoming ad break including one or more evergreen ads in an addressable ad playlist, an ad request may be automatically transmitted that puts those evergreen ad spots up for bidding by various advertisers, and then such ads may be replaced by IP ads that in total have a duration equaling the duration of the evergreen ads being replaced and that are based on, among other things, a user's or household's receiving device location, a current channel a particular receiving device at that location is tuned to, a particular program that is playing on that channel, a genre of the program, individual user and/or household demographics including, but not limited to: age category, marital status, income range, gender, education level, occupation, and number of people in the household, etc. The selected IP ad(s) are then, in real time, seamlessly inserted or “stitched”, as described herein, into a media content stream comprising or consisting of the television programming (e.g., live linear satellite (SAT) stream) or other media content stream.