公开(公告)号：US20240155164A1

公开(公告)日：2024-05-09

申请号：US18415142

申请日：2024-01-17

Applicant: DISH Network L.L.C.

Inventor： Robert W. Estus ,  Robert F. Percival

IPC: H04N21/234 ,  H04N21/439 ,  H04N21/44 ,  H04N21/81

CPC classification number: H04N21/23424 ,  H04N21/4394 ,  H04N21/44008 ,  H04N21/812

Abstract: A computerized system for targeted ad insertion receives a program content stream and detects images in the content stream. The system recognizes at least one visual object within the images and matches the recognized visual object to an advertisement that correlates with the recognized visual object. The system may then select an advertisement that advertises, correlates to, is directed to or is otherwise relevant to products or services falling under the theme, topic, category of interest and/or relevant viewer demographic and inserts an identifier of the matched advertisement at an insertion point into the program content stream. This enables playback of the matched advertisement during playback of the program content stream at a time that correlates to the insertion point into the program content stream of the identifier of the matched advertisement.

公开(公告)号：US11589086B2

公开(公告)日：2023-02-21

申请号：US17364009

申请日：2021-06-30

Applicant: DISH Network L.L.C.

Inventor： Robert W. Estus ,  Robert F. Percival

IPC: H04N21/234 ,  H04N21/44 ,  H04N21/439 ,  H04N21/81

Abstract: A computerized system for targeted ad insertion receives a program content stream and detects images in the content stream. The system recognizes at least one visual object within the images and matches the recognized visual object to an advertisement that correlates with the recognized visual object. The system may then select an advertisement that advertises, correlates to, is directed to or is otherwise relevant to products or services falling under the theme, topic, category of interest and/or relevant viewer demographic and inserts an identifier of the matched advertisement at an insertion point into the program content stream. This enables playback of the matched advertisement during playback of the program content stream at a time that correlates to the insertion point into the program content stream of the identifier of the matched advertisement.

公开(公告)号：US20210329314A1

公开(公告)日：2021-10-21

申请号：US17364009

申请日：2021-06-30

Applicant: DISH Network L.L.C.

Inventor： Robert W. Estus ,  Robert F. Percival

IPC: H04N21/234 ,  H04N21/439 ,  H04N21/44 ,  H04N21/81

Abstract: A computerized system for targeted ad insertion receives a program content stream and detects images in the content stream. The system recognizes at least one visual object within the images and matches the recognized visual object to an advertisement that correlates with the recognized visual object. The system may then select an advertisement that advertises, correlates to, is directed to or is otherwise relevant to products or services falling under the theme, topic, category of interest and/or relevant viewer demographic and inserts an identifier of the matched advertisement at an insertion point into the program content stream. This enables playback of the matched advertisement during playback of the program content stream at a time that correlates to the insertion point into the program content stream of the identifier of the matched advertisement.

公开(公告)号：US11082724B2

公开(公告)日：2021-08-03

申请号：US16547371

申请日：2019-08-21

Applicant: DISH Network L.L.C.

Inventor： Robert W. Estus ,  Robert F. Percival

IPC: H04N21/234 ,  H04N21/439 ,  H04N21/44 ,  H04N21/81

Abstract: A computerized system for targeted ad insertion receives a program content stream and detects images in the content stream. The system recognizes at least one visual object within the images and matches the recognized visual object to an advertisement that correlates with the recognized visual object. The system may then select an advertisement that advertises, correlates to, is directed to or is otherwise relevant to products or services falling under the theme, topic, category of interest and/or relevant viewer demographic and inserts an identifier of the matched advertisement at an insertion point into the program content stream. This enables playback of the matched advertisement during playback of the program content stream at a time that correlates to the insertion point into the program content stream of the identifier of the matched advertisement.

公开(公告)号：US20250097500A1

公开(公告)日：2025-03-20

申请号：US18774414

申请日：2024-07-16

Applicant: DISH Network L.L.C.

Inventor： Paul R. Marshall ,  Dipal Patel ,  Robert Percival ,  Robert W. Estus ,  John Barbieri

IPC: H04N21/2668

Abstract: It may occur that various addressable ads are used to help fill an entire addressable break which have little or no monetary value for being played (often referred to as “evergreen or “filler” ads). Such ads and other types of candidate ads for replacement are replaced in real time with programmatically delivered Internet Protocol (IP) based ads (IP ads). Upon encountering an indication of an upcoming ad break including one or more evergreen ads in an addressable ad playlist, an ad request may be automatically transmitted that puts those evergreen ad spots up for bidding by various advertisers, and then such ads may be replaced by IP ads that in total have a duration equaling the duration of the evergreen ads being replaced and that are based on, among other things, a user's or household's receiving device location, a current channel a particular receiving device at that location is tuned to, a particular program that is playing on that channel, a genre of the program, individual user and/or household demographics including, but not limited to: age category, marital status, income range, gender, education level, occupation, and number of people in the household, etc. The selected IP ad(s) are then, in real time, seamlessly inserted or “stitched”, as described herein, into a media content stream comprising or consisting of the television programming (e.g., live linear satellite (SAT) stream) or other media content stream.

公开(公告)号：US11910036B2

公开(公告)日：2024-02-20

申请号：US18097116

申请日：2023-01-13

Applicant: DISH NETWORK L.L.C.

Inventor： Robert W. Estus ,  Robert F. Percival

IPC: H04N21/234 ,  H04N21/44 ,  H04N21/439 ,  H04N21/81

CPC classification number: H04N21/23424 ,  H04N21/4394 ,  H04N21/44008 ,  H04N21/812

Abstract: A computerized system for targeted ad insertion receives a program content stream and detects images in the content stream. The system recognizes at least one visual object within the images and matches the recognized visual object to an advertisement that correlates with the recognized visual object. The system may then select an advertisement that advertises, correlates to, is directed to or is otherwise relevant to products or services falling under the theme, topic, category of interest and/or relevant viewer demographic and inserts an identifier of the matched advertisement at an insertion point into the program content stream. This enables playback of the matched advertisement during playback of the program content stream at a time that correlates to the insertion point into the program content stream of the identifier of the matched advertisement.

公开(公告)号：US20210058654A1

公开(公告)日：2021-02-25

申请号：US16547371

申请日：2019-08-21

Applicant: DISH Network L.L.C.

Inventor： Robert W. Estus ,  Robert F. Percival

IPC: H04N21/234 ,  H04N21/81 ,  H04N21/44 ,  H04N21/439

Abstract: A computerized system for targeted ad insertion receives a program content stream and detects images in the content stream. The system recognizes at least one visual object within the images and matches the recognized visual object to an advertisement that correlates with the recognized visual object. The system may then select an advertisement that advertises, correlates to, is directed to or is otherwise relevant to products or services falling under the theme, topic, category of interest and/or relevant viewer demographic and inserts an identifier of the matched advertisement at an insertion point into the program content stream. This enables playback of the matched advertisement during playback of the program content stream at a time that correlates to the insertion point into the program content stream of the identifier of the matched advertisement.