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公开(公告)号：US08510309B2
公开(公告)日：2013-08-13
申请号：US12873245
申请日：2010-08-31
IPC分类号： G06F17/30
CPC分类号： G06F17/30386 , G06F17/30185 , G06F17/30867 , G06Q30/02
摘要： Systems and methods are provided for selecting invitational content for users based on their short-term and their long-term features. In operation, responsive to a request from a user terminal for a content package a journal of events associated with a user. Thereafter, short-term and long-term features in the journal are identified and tagged with pre-defined tags indicating a type of content associated with the patterns. The tags are then used to select invitational content by selecting content based on tags for the identified short-term features associated with a threshold level of activity or tags for the identified long-term features.
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2.发明授权Predicting content and context performance based on performance history of users 有权基于用户的性能历史预测内容和上下文性能公开(公告)号：US08370330B2
公开(公告)日：2013-02-05
申请号：US12790668
申请日：2010-05-28
申请人： Eswar Priyadarshan , Dan Marius Grigorovici , Ravikiran Chittari , Prasenjit Mukherjee , Omar Abdala
发明人： Eswar Priyadarshan , Dan Marius Grigorovici , Ravikiran Chittari , Prasenjit Mukherjee , Omar Abdala
CPC分类号： G06F17/30598 , G06Q30/02 , G06Q30/0201 , G06Q30/0202 , G06Q30/0282
摘要： Systems and methods are provided for selecting contexts for new invitational content and invitational content for new contexts. In particular, a performance history of delivered invitational content in known contexts is combined with similarity measures for the delivered invitational content, with respect to a new invitational content, to generate a list of potential contexts for the new invitational content. Similarly, a performance history of in known contexts with delivered invitational content can combined with similarity measures for known contexts, with respect to a new context, to generate a list of potential content for the new context. Further, a combination of these methods can be used to pair new invitational content with new contexts.
摘要翻译： 提供了系统和方法，用于为新的上下文选择新的邀请内容和邀请内容的上下文。 特别地，在已知上下文中传递的邀请内容的性能历史与相对于新的邀请内容的传递的邀请内容的相似性度量相结合，以生成新的邀请内容的潜在上下文的列表。 类似地，具有递送的邀请内容的已知上下文中的性能历史可以与关于新上下文的已知上下文的相似性度量相结合，以生成用于新上下文的潜在内容的列表。 此外，可以使用这些方法的组合来将新的邀请内容与新的上下文配对。
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公开(公告)号：US08983978B2
公开(公告)日：2015-03-17
申请号：US12873266
申请日：2010-08-31
IPC分类号： G06F17/30
CPC分类号： G06F17/30528
摘要： Invitational content targeted to a particular behavior can be served to the user when the user is likely to reproduce a desired behavior. The user is classified into one or more spatial-temporal segments based on an analysis of the user's characteristics and the user's past behavior. When a request is made for an item of invitational content, a spatial-temporal segment is selected based on a substantial likelihood that the current context will lead to a repeat of the representative past behavior. An item of invitational content associated with the selected segment is then served to the user.
摘要翻译： 当用户有可能再现期望的行为时，可以向用户提供针对特定行为的邀请内容。 基于对用户的特征和用户的过去行为的分析，将用户分类为一个或多个空间 - 时间段。 当针对邀请内容的项目提出请求时，基于当前上下文将导致代表性的过去行为的重复的可能性，选择空间 - 时间段。 然后将与选择的片段相关联的邀请内容的项目提供给用户。
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4.发明授权Selection and delivery of invitational content based on prediction of user intent 有权基于用户意图的预测，选择和传送邀请内容公开(公告)号：US08640032B2
公开(公告)日：2014-01-28
申请号：US12873235
申请日：2010-08-31
CPC分类号： G06Q30/02 , G06Q30/0201 , G06Q30/0202 , G06Q30/0241 , G06Q30/0251
摘要： Systems and methods are provided for delivering invitational content based on a prediction of the intent of a user. In particular, partial action sequences are identified in a journal of events associated with the user. Thereafter, the partial sequences are analyzed and scored based on their degree of proximity to completion. Based on this scoring, a queue of invitational content can then be generated, where the scoring can be used to select and order the invitational content for the user. In some configurations, the information in the journal can be used to determine future time intervals at which sequences will be completed by the user. Consequently, a queue can be adjusted to provide delivery of appropriate invitational content at these future time intervals.
摘要翻译： 提供了系统和方法，用于基于对用户意图的预测来递送邀请内容。 特别地，在与用户相关联的事件的日志中识别部分动作序列。 此后，基于它们与完成的接近度来分析和评分部分序列。 基于此评分，可以生成邀请内容的队列，其中评分可用于为用户选择和排序邀请内容。 在某些配置中，日志中的信息可用于确定用户将完成序列的将来时间间隔。 因此，可以调整队列以在这些未来的时间间隔提供适当的邀请内容。
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公开(公告)号：US08996402B2
公开(公告)日：2015-03-31
申请号：US12848370
申请日：2010-08-02
CPC分类号： G06Q30/0243 , G06Q30/0241 , G06Q30/0244 , G06Q30/0249
摘要： Systems and methods for planning and booking advertising campaigns are provided. In operation, a booking engine generates a collection of proposed campaigns in response to a campaign request, where the each of the proposed campaigns corresponds to a scenario of atom availability. Such scenarios can account for possible or anticipated changes in the number and cost of atoms or any other changes of interest to the advertiser. The availability for the atoms in the campaign request can be projected using the past history and the known future unavailability of the atoms and is further modified to account for the variation in atom availability associated with each scenario. Thereafter, the booking engine can present the results for each scenario to the advertiser and allow him to select a campaign.
摘要翻译： 提供了规划和预订广告活动的系统和方法。 在运行中，预订引擎根据广告系列请求生成拟议运动的集合，其中每个拟议的活动对应于原子可用性的场景。 这种情况可以解释原子数量和成本的可能或预期的变化，或广告商感兴趣的任何其他变化。 活动请求中的原子的可用性可以使用过去的历史和原子的已知将来的不可用性进行预测，并被进一步修改以考虑与每个场景相关联的原子可用性的变化。 此后，预订引擎可以向广告客户呈现每个场景的结果，并允许他选择一个活动。
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公开(公告)号：US08990103B2
公开(公告)日：2015-03-24
申请号：US12848721
申请日：2010-08-02
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0249 , G06Q30/0277
摘要： Systems and methods for managing electronic content from multiple content providers in a dynamic environment are provided. In operation, an advertiser can plan and book an electronic advertisement campaign by providing a campaign request specifying a requested inventory slot of atoms in an inventory space and other associated data. Thereafter, a proposed campaign can be generated based on an estimated availability of the atoms and any performance criteria specified by the advertiser. Once the proposed campaign is accepted and booked, the proposed campaign can be managed along with other active campaigns. These active campaigns can be managed based on a relative priority of the campaigns and an estimated availability for the atoms in the inventory space.
摘要翻译： 提供了用于在动态环境中从多个内容提供商管理电子内容的系统和方法。 在操作中，广告商可以通过提供指定库存空间中的所请求的原子库存空间和其他关联数据的活动请求来计划和预订电子广告活动。 此后，可以基于原子的估计可用性和由广告商指定的任何性能标准来生成所提出的活动。 建议的广告系列接受并预订后，可以与其他有效的广告系列一起管理拟议的广告系列。 这些活动的广告系列可以根据广告系列的相对优先级和库存空间中原子的估计可用性进行管理。
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公开(公告)号：US20120054302A1
公开(公告)日：2012-03-01
申请号：US12873252
申请日：2010-08-31
IPC分类号： G06F15/16 , G06F15/177
CPC分类号： G06Q30/02
摘要： The selection of invitational content to deliver to a user can be influenced by the user's current location. Periodically, the content delivery system prioritizes the invitational content that is eligible for delivery to the user based on information about the user and the user's interactions with items of invitational content. Upon resolving a location associated with the user's device, the content delivery system re-prioritizes the invitational content. The re-prioritization can be based on the user's assignment to spatial-temporal segments or the user's proximity to predefined landmarks. An item is then selected from the re-prioritized invitational content and delivered to the user.
摘要翻译： 邀请内容的选择要传递给用户可能受到用户当前位置的影响。 定期地，内容递送系统基于有关用户的信息和用户与邀请内容项目的交互的信息来优先考虑有资格传递给用户的邀请内容。 在解析与用户设备相关联的位置时，内容传送系统重新对所述邀请内容进行优先级排序。 重新优先化可以基于用户对空间 - 时间段的分配或用户与预定义地标的接近度。 然后从重新优先的邀请内容中选择一个项目并将其传递给用户。
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公开(公告)号：US20110295628A1
公开(公告)日：2011-12-01
申请号：US12790741
申请日：2010-05-28
申请人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Omar Abdala
发明人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Omar Abdala
IPC分类号： G06Q10/00 , G06Q50/00 , G06F15/173
CPC分类号： G06Q30/02 , G06Q10/063
摘要： Systems and methods are provided for audience targeting based on a performance history of invitational content from secondary content providers, such as advertisements. In operation, responsive to request from a user for content package, a queue of available invitational content is retrieved. Thereafter, based at least on a performance history of the available invitational content in the queue, a context of the primary content, and a performance history of invitational content previously presented to other users, the queue can be at least partially reordered to provide an adjusted queue. The invitational content for the content package can then be selected based on the adjusted queue.
摘要翻译： 根据来自次要内容提供商（如广告）的邀请内容的演奏历史，为受众群体定位提供系统和方法。 在操作中，响应于用户对内容包的请求，检索可用邀请内容的队列。 此后，至少基于队列中的可用邀请内容的性能历史，主内容的上下文以及之前呈现给其他用户的邀请内容的性能历史，该队列可以至少部分地重新排序以提供经调整的 队列。 然后可以基于调整的队列来选择内容包的邀请内容。
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9.发明授权Network-based targeted content delivery based on queue adjustment factors calculated using the weighted combination of overall rank, context, and covariance scores for an invitational content item 有权基于基于队列调整因子的基于网络的目标内容传送，使用邀请内容项的总体等级，上下文和协方差得分的加权组合计算公开(公告)号：US08504419B2
公开(公告)日：2013-08-06
申请号：US12790741
申请日：2010-05-28
申请人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Omar Abdala
发明人： Eswar Priyadarshan , Kenley Sun , Dan Marius Grigorovici , Ravikiran Chittari , Jayasurya Vadrevu , Omar Abdala
IPC分类号： G06Q10/00
CPC分类号： G06Q30/02 , G06Q10/063
摘要： Systems and methods are provided for audience targeting based on a performance history of invitational content from secondary content providers, such as advertisements. In operation, responsive to request from a user for content package, a queue of available invitational content is retrieved. Thereafter, based at least on a performance history of the available invitational content in the queue, a context of the primary content, and a performance history of invitational content previously presented to other users, the queue can be at least partially reordered to provide an adjusted queue. The invitational content for the content package can then be selected based on the adjusted queue.
摘要翻译： 根据来自次要内容提供商（如广告）的邀请内容的演奏历史，为受众群体定位提供系统和方法。 在操作中，响应于用户对内容包的请求，检索可用邀请内容的队列。 此后，至少基于队列中的可用邀请内容的性能历史，主内容的上下文以及之前呈现给其他用户的邀请内容的性能历史，该队列可以至少部分地重新排序以提供经调整的 队列。 然后可以基于调整的队列来选择内容包的邀请内容。
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10.发明申请SELECTION AND DELIVERY OF INVITATIONAL CONTENT BASED ON PREDICTION OF USER INTEREST 有权基于用户兴趣的预测选择和提交邀请内容公开(公告)号：US20120054187A1
公开(公告)日：2012-03-01
申请号：US12873245
申请日：2010-08-31
CPC分类号： G06F17/30386 , G06F17/30185 , G06F17/30867 , G06Q30/02
摘要： Systems and methods are provided for selecting invitational content for users based on their short-term and their long-term features. In operation, responsive to a request from a user terminal for a content package a journal of events associated with a user. Thereafter, short-term and long-term features in the journal are identified and tagged with pre-defined tags indicating a type of content associated with the patterns. The tags are then used to select invitational content by selecting content based on tags for the identified short-term features associated with a threshold level of activity or tags for the identified long-term features.
摘要翻译： 提供系统和方法，用于根据用户的短期和长期特征为用户选择邀请内容。 在操作中，响应于来自用户终端对于内容包的与用户相关联的事件日志的请求。 此后，日记中的短期和长期特征被识别并用预定义的标签标记，指示与模式相关联的内容的类型。 然后，标签通过基于用于所标识的短期特征的标签选择内容来选择邀请内容，所述标签与所识别的长期特征的活动或标签的阈值水平相关联。
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