公开(公告)号：US08370330B2

公开(公告)日：2013-02-05

申请号：US12790668

申请日：2010-05-28

申请人： Eswar Priyadarshan ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Prasenjit Mukherjee ,  Omar Abdala

发明人： Eswar Priyadarshan ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Prasenjit Mukherjee ,  Omar Abdala

IPC分类号： G06F7/00 ,  G06F17/30

CPC分类号： G06F17/30598 ,  G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0202 ,  G06Q30/0282

摘要： Systems and methods are provided for selecting contexts for new invitational content and invitational content for new contexts. In particular, a performance history of delivered invitational content in known contexts is combined with similarity measures for the delivered invitational content, with respect to a new invitational content, to generate a list of potential contexts for the new invitational content. Similarly, a performance history of in known contexts with delivered invitational content can combined with similarity measures for known contexts, with respect to a new context, to generate a list of potential content for the new context. Further, a combination of these methods can be used to pair new invitational content with new contexts.

摘要翻译： 提供了系统和方法，用于为新的上下文选择新的邀请内容和邀请内容的上下文。 特别地，在已知上下文中传递的邀请内容的性能历史与相对于新的邀请内容的传递的邀请内容的相似性度量相结合，以生成新的邀请内容的潜在上下文的列表。 类似地，具有递送的邀请内容的已知上下文中的性能历史可以与关于新上下文的已知上下文的相似性度量相结合，以生成用于新上下文的潜在内容的列表。 此外，可以使用这些方法的组合来将新的邀请内容与新的上下文配对。

公开(公告)号：US20110295846A1

公开(公告)日：2011-12-01

申请号：US12790668

申请日：2010-05-28

申请人： Eswar Priyadarshan ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Prasenjit Mukherjee ,  Omar Abdala

发明人： Eswar Priyadarshan ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Prasenjit Mukherjee ,  Omar Abdala

IPC分类号： G06F17/30

CPC分类号： G06F17/30598 ,  G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0202 ,  G06Q30/0282

摘要： Systems and methods are provided for selecting contexts for new invitational content and invitational content for new contexts. In particular, a performance history of delivered invitational content in known contexts is combined with similarity measures for the delivered invitational content, with respect to a new invitational content, to generate a list of potential contexts for the new invitational content. Similarly, a performance history of in known contexts with delivered invitational content can combined with similarity measures for known contexts, with respect to a new context, to generate a list of potential content for the new context. Further, a combination of these methods can be used to pair new invitational content with new contexts.

摘要翻译： 提供了系统和方法，用于为新的上下文选择新的邀请内容和邀请内容的上下文。 特别地，在已知上下文中传递的邀请内容的性能历史与相对于新的邀请内容的传递的邀请内容的相似性度量相结合，以生成新的邀请内容的潜在上下文的列表。 类似地，具有递送的邀请内容的已知上下文中的性能历史可以与关于新上下文的已知上下文的相似性度量相结合，以生成用于新上下文的潜在内容的列表。 此外，可以使用这些方法的组合来将新的邀请内容与新的上下文配对。

公开(公告)号：US20110295628A1

公开(公告)日：2011-12-01

申请号：US12790741

申请日：2010-05-28

申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Omar Abdala

发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Omar Abdala

IPC分类号： G06Q10/00 ,  G06Q50/00 ,  G06F15/173

CPC分类号： G06Q30/02 ,  G06Q10/063

摘要： Systems and methods are provided for audience targeting based on a performance history of invitational content from secondary content providers, such as advertisements. In operation, responsive to request from a user for content package, a queue of available invitational content is retrieved. Thereafter, based at least on a performance history of the available invitational content in the queue, a context of the primary content, and a performance history of invitational content previously presented to other users, the queue can be at least partially reordered to provide an adjusted queue. The invitational content for the content package can then be selected based on the adjusted queue.

摘要翻译： 根据来自次要内容提供商（如广告）的邀请内容的演奏历史，为受众群体定位提供系统和方法。 在操作中，响应于用户对内容包的请求，检索可用邀请内容的队列。 此后，至少基于队列中的可用邀请内容的性能历史，主内容的上下文以及之前呈现给其他用户的邀请内容的性能历史，该队列可以至少部分地重新排序以提供经调整的 队列。 然后可以基于调整的队列来选择内容包的邀请内容。

公开(公告)号：US08504419B2

公开(公告)日：2013-08-06

申请号：US12790741

申请日：2010-05-28

申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Omar Abdala

发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Omar Abdala

IPC分类号： G06Q10/00

CPC分类号： G06Q30/02 ,  G06Q10/063

摘要： Systems and methods are provided for audience targeting based on a performance history of invitational content from secondary content providers, such as advertisements. In operation, responsive to request from a user for content package, a queue of available invitational content is retrieved. Thereafter, based at least on a performance history of the available invitational content in the queue, a context of the primary content, and a performance history of invitational content previously presented to other users, the queue can be at least partially reordered to provide an adjusted queue. The invitational content for the content package can then be selected based on the adjusted queue.

摘要翻译： 根据来自次要内容提供商（如广告）的邀请内容的演奏历史，为受众群体定位提供系统和方法。 在操作中，响应于用户对内容包的请求，检索可用邀请内容的队列。 此后，至少基于队列中的可用邀请内容的性能历史，主内容的上下文以及之前呈现给其他用户的邀请内容的性能历史，该队列可以至少部分地重新排序以提供经调整的 队列。 然后可以基于调整的队列来选择内容包的邀请内容。

公开(公告)号：US20120041817A1

公开(公告)日：2012-02-16

申请号：US12854811

申请日：2010-08-11

申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed ,  Omar Abdala

发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed ,  Omar Abdala

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0251 ,  G06Q30/0244

摘要： The present technology prioritizes or ranks segments based on the content provider's or content delivery system's goals or priorities. The content delivery system can monitor its performance in meeting any known goals, and should the content delivery system recognize that its progress towards meeting a goal is not satisfactory, the content delivery system can prioritize some segments over others to meet one or more goals. Since prioritizing a selection of segments can impact other system and content provider goals, the system can also be provided with a performance predictor that can run a series of prediction models to predict the optimum prioritization of segments to result in the best performance of the system.

摘要翻译： 本技术基于内容提供商或内容传递系统的目标或优先级来优先排序或分级。 内容传送系统可以在满足任何已知目标的情况下监视其性能，如果内容传送系统认识到其在实现目标方面的进展并不令人满意，则内容传送系统可以将某些细分优先于其他细分以满足一个或多个目标。 由于优先级选择段可能会影响其他系统和内容提供商的目标，所以系统还可以提供一个性能预测器，该性能预测器可以运行一系列预测模型来预测段的最优优先级，从而导致系统的最佳性能。

公开(公告)号：US09367847B2

公开(公告)日：2016-06-14

申请号：US12789851

申请日：2010-05-28

申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Prasenjit Mukherjee

发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Prasenjit Mukherjee

IPC分类号： G06F15/173 ,  G06Q30/00

CPC分类号： G06Q30/00

摘要： A present technology intelligently retargets invitational content to a user by maintaining a user profile that includes data descriptive of the user's interaction with invitational content previously presented to the user and making decisions regarding retargeting based on an analysis of the user profile. The information in the user profile is not limited to whether or not the user completed a conversion action associated with invitational content presented. Rather, the profile is expanded to include such information as where on the conversion continuum the user abandoned the process and details of how the invitational content was presented to the user, e.g. colors used, situation, and message. When presented with a request for invitational content, the system uses the profile information to influence which content is selected and how it is presented to the user. This enables the system to re-present invitational content in a form and/or situation where the user is more likely to complete the conversion action.

摘要翻译： 目前的技术通过维护包括用户与之前呈现给用户的邀请内容的用户交互的数据并基于用户简档的分析来做出关于重定向的决定的用户简档来智能地将邀请内容定向到用户。 用户简档中的信息不限于用户是否完成与呈现的邀请内容相关联的转换动作。 相反，该简档被扩展以包括诸如在用户放弃过程的转换连续体上的那些信息以及邀请内容如何呈现给用户的细节，例如。 使用的颜色，情况和消息。 当呈现邀请内容的请求时，系统使用配置文件信息来影响选择哪个内容以及如何呈现给用户。 这使得系统能够以用户更有可能完成转换动作的形式和/或情况重新呈现邀请内容。

公开(公告)号：US20110295723A1

公开(公告)日：2011-12-01

申请号：US12790486

申请日：2010-05-28

申请人： Eswar Priyadarshan ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Omar Abdala ,  Hao Duong

发明人： Eswar Priyadarshan ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Omar Abdala ,  Hao Duong

IPC分类号： G06Q10/00

CPC分类号： G06Q30/0241 ,  G06Q10/087 ,  G06Q30/0283

摘要： Systems and methods are provided for automating booking and pricing of inventory atoms are provided, where each atom defines a granular traffic target in a k-dimensional booking space. In operation, a content delivery system receives a request for an inventory slot, consisting of at least some segment characteristics and a cost objective. In response to this request, the content delivery system retrieves availability for each atom in the target inventory slot from an inventory atom database. Additionally, a pricing for each atom in the request inventory slot is also obtained. Thereafter, the content delivery system will assemble a proposed inventory slot for the advertiser that includes the atoms that meet the advertiser's cost objective and the total cost for the proposed inventory slot. If accepted, the atom inventory database can be updated to reflect the new unavailability of the atoms in the proposed database.

摘要翻译： 提供了系统和方法，用于自动化库存原料的预订和定价，其中每个原子在k维预订空间中定义了一个细粒度的流量目标。 在操作中，内容递送系统接收到由至少一些分段特征和成本目标组成的库存时隙的请求。 响应于该请求，内容传递系统从库存原子数据库检索目标库存槽中的每个原子的可用性。 另外，还获得了请求库存槽中每个原子的定价。 此后，内容传递系统将为广告商组装一个拟议的库存广告位，其中包括符合广告客户的成本目标的原子和建议的库存广告位的总成本。 如果接受，原子清单数据库可以更新，以反映提出的数据库中原子的新的不可用性。

公开(公告)号：US20110295997A1

公开(公告)日：2011-12-01

申请号：US12789851

申请日：2010-05-28

申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Prasenjit Mukherjee

发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Prasenjit Mukherjee

IPC分类号： G06F15/16 ,  G06F9/445

CPC分类号： G06Q30/00

摘要： A present technology intelligently retargets invitational content to a user by maintaining a user profile that includes data descriptive of the user's interaction with invitational content previously presented to the user and making decisions regarding retargeting based on an analysis of the user profile. The information in the user profile is not limited to whether or not the user completed a conversion action associated with invitational content presented. Rather, the profile is expanded to include such information as where on the conversion continuum the user abandoned the process and details of how the invitational content was presented to the user, e.g. colors used, situation, and message. When presented with a request for invitational content, the system uses the profile information to influence which content is selected and how it is presented to the user. This enables the system to re-present invitational content in a form and/or situation where the user is more likely to complete the conversion action.

摘要翻译： 目前的技术通过维护包括用户与之前呈现给用户的邀请内容的用户交互的数据并基于用户简档的分析来做出关于重定向的决定的用户简档来智能地将邀请内容定向到用户。 用户简档中的信息不限于用户是否完成与呈现的邀请内容相关联的转换动作。 相反，该简档被扩展以包括诸如在用户放弃过程的转换连续体上的那些信息以及邀请内容如何呈现给用户的细节，例如。 使用的颜色，情况和消息。 当呈现邀请内容的请求时，系统使用配置文件信息来影响选择哪个内容以及如何呈现给用户。 这使得系统能够以用户更有可能完成转换动作的形式和/或情况重新呈现邀请内容。

公开(公告)号：US08510658B2

公开(公告)日：2013-08-13

申请号：US12854303

申请日：2010-08-11

申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

IPC分类号： G06F3/14

CPC分类号： G06Q30/02

摘要： Segments used to select content to be targeted to a user are recursively refined based on continuously derived user characteristics. Based on information gathered from new requests for targeted content and/or user interaction with previously delivered content the user is assigned to one or additional targeted segments. The targeted segments can be used to select content to be delivered to the user based on the user's assignment to the targeted segments. Accordingly, each user is grouped into one or more targeted segments and based on the user's inclusion in those segments, requests for targeted content can be served to the user.

摘要翻译： 用于选择要定位到用户的内容的细分是基于不断导出的用户特征递归地改进的。 基于从针对性内容的新请求和/或与先前传送的内容的用户交互收集的信息，用户被分配到一个或另外的目标段。 目标片段可用于根据用户对目标片段的分配来选择要传递给用户的内容。 因此，每个用户被分组成一个或多个目标分段，并且基于用户在这些分段中的包含，可以向用户提供对目标内容的请求。

公开(公告)号：US20120042253A1

公开(公告)日：2012-02-16

申请号：US12854303

申请日：2010-08-11

申请人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

发明人： Eswar Priyadarshan ,  Kenley Sun ,  Dan Marius Grigorovici ,  Ravikiran Chittari ,  Jayasurya Vadrevu ,  Irfan Mohammed

IPC分类号： G06F3/01 ,  G06F15/16

CPC分类号： G06Q30/02

摘要： Segments used to select content to be targeted to a user are recursively refined based on continuously derived user characteristics. Based on information gathered from new requests for targeted content and/or user interaction with previously delivered content the user is assigned to one or additional candidate segments. The candidate segments can be used to select content to be delivered to the user based on the user's assignment to the targeted segments. Accordingly, each user is grouped into one or more targeted segments and based on the user's inclusion in those segments, requests for targeted content can be served to the user.

摘要翻译： 用于选择要定位到用户的内容的细分是基于不断导出的用户特征递归地改进的。 基于从针对目标内容的新请求和/或与先前传送的内容的用户交互收集的信息，用户被分配到一个或另外的候选片段。 候选片段可以用于基于用户对目标片段的分配来选择要传递给用户的内容。 因此，每个用户被分组成一个或多个目标分段，并且基于用户在这些分段中的包含，可以向用户提供对目标内容的请求。