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    Following content providers in a social context
    1.
    发明授权
    Following content providers in a social context 有权
    在社会环境中跟随内容提供商

    公开(公告)号：US09256891B2

    公开(公告)日：2016-02-09

    申请号：US14258496

    申请日：2014-04-22

    Applicant: Google Inc.

    Inventor： Davi De Castro Reis ,  Christian Oestlien ,  Eider Silva de Oliveira ,  Marcus A. Leal

    IPC: G06F15/16 ,  G06Q30/02 ,  G06Q50/00

    CPC classification number: G06Q30/0258 ,  G06F17/3089 ,  G06Q30/0241 ,  G06Q30/0269 ,  G06Q30/0277 ,  G06Q50/01

    Abstract: In general, a method for providing content to a user includes providing a content item to a user responsive to a received request. The content item is displayed to the user in a slot associated with a third party content site. The content item includes a first annotation providing information for or about re-publishing the content item. A request is received from the user to follow a content provider associated with the content item. The user is designated as being interested in updated content from the content provider. Designating the user includes presenting information about the user to one or more of the content provider or a social application that includes a content provider presence so as to allow for updates associated with the content provider to be followed by the user.

    Abstract translation: 通常，用于向用户提供内容的方法包括响应于所接收的请求向用户提供内容项。 内容项目在与第三方内容站点相关联的时隙中向用户显示。 内容项包括提供关于重新发布内容项的信息的第一注释。 从用户接收到跟随与内容项相关联的内容提供商的请求。 用户被指定为对来自内容提供商的更新的内容感兴趣。 指定用户包括将关于用户的信息呈现给包括内容提供者存在的一个或多个内容提供商或社交应用程序，以便允许用户遵循与内容提供商相关联的更新。

    ANNOTATING AND TRANSMITTING AUDIO CONTENT ITEMS
    2.
    发明申请
    ANNOTATING AND TRANSMITTING AUDIO CONTENT ITEMS 审中-公开

    公开(公告)号：US20170278131A1

    公开(公告)日：2017-09-28

    申请号：US15618676

    申请日：2017-06-09

    Applicant: Google Inc.

    Inventor： Davi De Castro Reis ,  Christian Oestlien ,  Eider Silva de Oliveira ,  Marcus A. Leal ,  Igor Prata Soares

    IPC: G06Q30/02

    CPC classification number: G06Q30/0251 ,  G06Q30/0269

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, are described for providing content. A method includes: transmitting an audio content item that is presented to a user of a personal digital assistant through a speaker; receiving digital information that includes spoken information that was submitted through the personal digital assistant by the user and converted into the digital information, the received digital information including data specifying one or more other users with which the audio content item is to be shared; annotating the audio content item with an annotation including at least some of the digital information and data specifying that the user is the source of the annotation; and transmitting the audio content item and the annotation to the one or more other users with which the audio content is to be shared as specified by the digital information.

    PROMOTING CONTENT FROM AN ACTIVITY STREAM
    3.
    发明申请
    PROMOTING CONTENT FROM AN ACTIVITY STREAM 审中-公开
    从活动流中促进内容

    公开(公告)号：US20150242968A1

    公开(公告)日：2015-08-27

    申请号：US14638561

    申请日：2015-03-04

    Applicant: Google Inc.

    Inventor： Davi De Castro Reis ,  Christian Oestlien ,  Eider Silva Oliveira ,  Marcus A. Leal ,  Igor Prata Soares

    IPC: G06Q50/00 ,  G06Q30/02

    CPC classification number: G06Q30/0269 ,  G06Q30/0241 ,  G06Q30/0251 ,  G06Q30/0255 ,  G06Q30/0273 ,  G06Q30/0277 ,  G06Q50/01

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing a method that includes receiving an indication from a user to promote an item that is included in an activity stream associated with the user, the activity stream being presented in a social context by a social application; receiving a request for an advertisement; determining the item is responsive to the request; determining one or more advertisements responsive to the request; ranking the item and the one or more advertisements; and providing the item in response to the request rather than the one or more advertisements and based at least in part on the rankings.

    Abstract translation: 方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，用于提供一种方法，该方法包括从用户接收指示以促进与用户相关联的活动流中包括的项目，活动流 通过社会应用在社会环境中呈现; 接收广告请求; 确定该项目是否响应该请求; 响应于该请求确定一个或多个广告; 排列该项目和一个或多个广告; 以及响应于所述请求提供所述项目而不是所述一个或多个广告，并且至少部分地基于所述排名。

    Targeting an Aggregate Group
    4.
    发明申请
    Targeting an Aggregate Group 审中-公开
    针对集团

    公开(公告)号：US20160379272A1

    公开(公告)日：2016-12-29

    申请号：US15262273

    申请日：2016-09-12

    Applicant: Google Inc.

    Inventor： Davi De Castro Reis ,  Christian Oestlien ,  Eider Silva de Oliveira ,  Marcus A. Leal

    IPC: G06Q30/02 ,  G06Q50/00

    CPC classification number: G06Q30/0269 ,  G06Q30/0241 ,  G06Q30/0251 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0256 ,  G06Q30/0257 ,  G06Q30/0261 ,  G06Q30/0277 ,  G06Q50/01

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing content. A method includes receiving a request for an advertisement to be displayed in a slot associated with a third-party content site; identifying a relevant advertisement to be provided in the slot; determining information to be included in an annotation associated with the advertisement, the annotation including customized information to be presented along with the advertisement; providing the advertisement responsive to the request including providing the annotation along with a control for re-publishing the advertisement along with the relevant advertisement; receiving user input selecting the control and designating the advertisement for re-publishing to a group, the group being designated by the user; and targeting additional content to the group based on the received user input.

    Abstract translation: 方法，系统和装置，包括编码在计算机可读存储介质上的用于提供内容的计算机程序。 一种方法包括：接收对与第三方内容站点相关联的时隙中要显示的广告的请求; 识别在时隙中提供的相关广告; 确定要包括在与广告相关联的注释中的信息，所述注释包括要与广告一起呈现的定制信息; 响应于所述请求提供广告，包括提供注释以及与广告一起重新发布广告的控制; 接收用户输入选择所述控件并指定所述广告以重新发布到组，所述组由用户指定; 并根据接收到的用户输入将附加内容定向到组。

    FOLLOWING CONTENT PROVIDERS IN A SOCIAL CONTEXT
    5.
    发明申请
    FOLLOWING CONTENT PROVIDERS IN A SOCIAL CONTEXT 有权
    以下社会背景下的内容提供者

    公开(公告)号：US20140229292A1

    公开(公告)日：2014-08-14

    申请号：US14258496

    申请日：2014-04-22

    Applicant: Google Inc.

    Inventor： Davi De Castro Reis ,  Christian Oestlien ,  Eider Silva de Oliveira ,  Marcus A. Leal

    IPC: G06Q30/02 ,  G06Q50/00

    CPC classification number: G06Q30/0258 ,  G06F17/3089 ,  G06Q30/0241 ,  G06Q30/0269 ,  G06Q30/0277 ,  G06Q50/01

    Abstract: In general, a method for providing content to a user includes providing a content item to a user responsive to a received request. The content item is displayed to the user in a slot associated with a third party content site. The content item includes a first annotation providing information for or about re-publishing the content item. A request is received from the user to follow a content provider associated with the content item. The user is designated as being interested in updated content from the content provider. Designating the user includes presenting information about the user to one or more of the content provider or a social application that includes a content provider presence so as to allow for updates associated with the content provider to be followed by the user.

    Abstract translation: 通常，用于向用户提供内容的方法包括响应于所接收的请求向用户提供内容项。 内容项目在与第三方内容站点相关联的时隙中向用户显示。 内容项包括提供关于重新发布内容项的信息的第一注释。 从用户接收到跟随与内容项相关联的内容提供商的请求。 用户被指定为对来自内容提供商的更新的内容感兴趣。 指定用户包括将关于用户的信息呈现给包括内容提供者存在的一个或多个内容提供商或社交应用程序，以便允许用户遵循与内容提供商相关联的更新。

    Following content providers in a social context
    8.
    发明申请
    Following content providers in a social context 有权

    公开(公告)号：US20160117731A1

    公开(公告)日：2016-04-28

    申请号：US14757539

    申请日：2015-12-23

    Applicant: Google Inc.

    Inventor： Davi De Castro Reis ,  Christian Oestlien ,  Eider Silva Oliveira ,  Marcus A. Leal

    IPC: G06Q30/02 ,  G06Q50/00 ,  G06F17/30

    CPC classification number: G06Q30/0258 ,  G06F17/3089 ,  G06Q30/0241 ,  G06Q30/0269 ,  G06Q30/0277 ,  G06Q50/01

    Abstract: In general, a method for providing content to a user includes providing a content item to a user responsive to a received request. The content item is displayed to the user in a slot associated with a third party content site. The content item includes a first annotation providing information for or about re-publishing the content item. A request is received from the user to follow a content provider associated with the content item. The user is designated as being interested in updated content from the content provider. Designating the user includes presenting information about the user to one or more of the content provider or a social application that includes a content provider presence so as to allow for updates associated with the content provider to be followed by the user.

    FACILITATING FOLLOWING A CONTENT PROVIDER
    9.
    发明申请
    FACILITATING FOLLOWING A CONTENT PROVIDER 审中-公开
    促进以下内容提供者

    公开(公告)号：US20140114763A1

    公开(公告)日：2014-04-24

    申请号：US14055153

    申请日：2013-10-16

    Applicant: Google Inc.

    Inventor： Christian Oestlien ,  Cinthya Rossana Urasaki ,  Rafael M. Borges ,  Richard D. Borovoy ,  Marcus A. Leal ,  Julia H. Farago ,  Fred Bertsch ,  Elena Kon

    IPC: G06Q50/00 ,  G06Q30/02

    CPC classification number: G06Q50/01 ,  G06Q30/0241 ,  G06Q30/08

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are provided for facilitating a following of a content sponsor in a social network. In one aspect, a method includes the actions of identifying a creative for presentation to users in response to requests for content, and receiving selection criteria from a sponsor associated with the creative, the selection criteria for use in determining when to present the creative. The creative is augmented to include a control that enables a user to follow the content sponsor automatically upon interaction with the control, and the augmented creative is presented in response to received requests for content in accordance with the selection criteria. The sponsor is charged when the creative is presented and a user initiates an action to follow the sponsor in a social network.

    Abstract translation: 提供方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于促进在社交网络中的内容赞助者的跟踪。 一方面，一种方法包括识别用于响应于内容的请求呈现给用户的广告素材的动作，以及从与广告素材相关联的赞助商接收选择标准，用于确定何时呈现广告素材的选择标准。 广告素材被扩充以包括使得用户能够在与控件交互时自动跟随内容赞助者的控件，并且响应于接收到的内容请求，根据选择标准来呈现增强的广告素材。 当广告素材被呈现并且用户发起动作以跟随社交网络中的赞助商时，赞助商被收费。

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