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    SELECTING CONTENT ASSOCIATED WITH A COLLECTION OF ENTITIES
    3.
    发明申请
    SELECTING CONTENT ASSOCIATED WITH A COLLECTION OF ENTITIES 审中-公开

    公开(公告)号：US20200034881A1

    公开(公告)日：2020-01-30

    申请号：US16594409

    申请日：2019-10-07

    Applicant: Google LLC

    Inventor： Yunkai Zhou

    IPC: G06Q30/02 ,  G06F16/248 ,  G06F16/28 ,  G06F16/9535 ,  G06F16/2457

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. An indication is received from a content sponsor of a first collection of entities, sharing common characteristics, to be used for selection criteria for presenting a first content item. References to the first content item and selection criteria are stored. A query is received including terms or phrases associated with a first entity. It is determined that the first entity is included in the first collection of entities, wherein the terms or phrases do not include the first collection. Eligible content items are identified, each being associated with selection criteria including criteria specifying the first collection of entities. At least a portion of the first collection of entities is provided for presentation along with search results, including providing one or more of the eligible content items and the first content item.

    Immersive content items
    4.
    发明授权
    Immersive content items 有权

    公开(公告)号：US11087359B1

    公开(公告)日：2021-08-10

    申请号：US15077010

    申请日：2016-03-22

    Applicant: Google LLC

    Inventor： Ayush Agarwal ,  Sheng Chen ,  Jason W. Blythe ,  Sundeep Jain ,  Awaneesh Verma ,  Yunkai Zhou

    IPC: G06Q30/02 ,  G06F16/58 ,  G06F16/951

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items. In one aspect, a method includes presenting an immersive content item at a client device. The immersive content item includes a first presentation interface that includes a scrollable image portion that presents an image having a first interaction point and a preview graphic indicating the availability of other images for presentation. The immersive content item also includes a second presentation interface that is initiated upon interaction with the first interaction point. The second presentation interface includes a scrollable image portion that presents an image from a plurality of images and an image sequencing indicator.

    Selecting content associated with a collection of entities
    6.
    发明授权
    Selecting content associated with a collection of entities 有权

    公开(公告)号：US11244352B2

    公开(公告)日：2022-02-08

    申请号：US16594409

    申请日：2019-10-07

    Applicant: Google LLC

    Inventor： Yunkai Zhou

    IPC: G06Q30/00 ,  G06Q30/02 ,  G06F16/248 ,  G06F16/28 ,  G06F16/9535 ,  G06F16/2457

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. An indication is received from a content sponsor of a first collection of entities, sharing common characteristics, to be used for selection criteria for presenting a first content item. References to the first content item and selection criteria are stored. A query is received including terms or phrases associated with a first entity. It is determined that the first entity is included in the first collection of entities, wherein the terms or phrases do not include the first collection. Eligible content items are identified, each being associated with selection criteria including criteria specifying the first collection of entities. At least a portion of the first collection of entities is provided for presentation along with search results, including providing one or more of the eligible content items and the first content item.

    Combining content with a search result
    8.
    发明授权
    Combining content with a search result 有权

    公开(公告)号：US10929883B1

    公开(公告)日：2021-02-23

    申请号：US15076175

    申请日：2016-03-21

    Applicant: Google LLC

    Inventor： Yunkai Zhou ,  Jennifer J. Huang ,  Alexander Collins ,  Ian James Leader ,  Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily Kay Moxley ,  Jeremy Silber ,  Daniel Amaral de Medeiros Rocha ,  Alexander Fischer

    IPC: G06Q30/02

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.

    Immersive content items
    9.
    发明授权
    Immersive content items 有权

    公开(公告)号：US12020286B1

    公开(公告)日：2024-06-25

    申请号：US17114001

    申请日：2020-12-07

    Applicant: Google LLC

    Inventor： Ayush Agarwal ,  Sheng Chen ,  Jason W. Blythe ,  Sundeep Jain ,  Awaneesh Verma ,  Yunkai Zhou

    IPC: G06Q30/02 ,  G06F16/58 ,  G06F16/951 ,  G06Q30/0251

    CPC classification number: G06Q30/0256 ,  G06F16/58 ,  G06F16/951

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items. In one aspect, a method includes presenting an immersive content item at a client device. The immersive content item includes a first presentation interface that includes a scrollable image portion that presents an image having a first interaction point and a preview graphic indicating the availability of other images for presentation. The immersive content item also includes a second presentation interface that is initiated upon interaction with the first interaction point. The second presentation interface includes a scrollable image portion that presents an image from a plurality of images and an image sequencing indicator.

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