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    Promoting content
    2.
    发明授权
    Promoting content 有权

    公开(公告)号：US10579709B2

    公开(公告)日：2020-03-03

    申请号：US16102330

    申请日：2018-08-13

    Applicant: Google LLC

    Inventor： Vivek Raghunathan ,  David G. Arthur ,  Rohan Jain ,  Emily Kay Moxley ,  Shivakumar Venkataraman ,  Nipun Kwatra ,  Brett A. McLarnon ,  David J. Ganzhorn

    IPC: G06F17/21 ,  G06F17/27 ,  G06F17/22 ,  G06F16/958 ,  G06Q30/02

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing creatives. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion and a body portion, where the body portion includes a visual uniform resource locator (URL), the visual URL comprising a visual portion and a link to a resource. The method further comprises evaluating the visual URL for inclusion in the title portion, including determining when promotion of the visual URL satisfies one or more promotion criterion, and if so, promoting the visual URL for inclusion in the title portion. The method further comprises providing the creative including the title portion with the promoted visual URL.

    PROMOTING CONTENT
    3.
    发明申请
    PROMOTING CONTENT 审中-公开

    公开(公告)号：US20180349330A1

    公开(公告)日：2018-12-06

    申请号：US16102330

    申请日：2018-08-13

    Applicant: Google LLC

    Inventor： Vivek Raghunathan ,  David G. Arthur ,  Rohan Jain ,  Emily Kay Moxley ,  Shivakumar Venkataraman ,  Nipun Kwatra ,  Brett A. McLarnon ,  David J. Ganzhorn

    IPC: G06F17/21 ,  G06Q30/02 ,  G06F17/27 ,  G06F17/22 ,  G06F17/30

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing creatives. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion and a body portion, where the body portion includes a visual uniform resource locator (URL), the visual URL comprising a visual portion and a link to a resource. The method further comprises evaluating the visual URL for inclusion in the title portion, including determining when promotion of the visual URL satisfies one or more promotion criterion, and if so, promoting the visual URL for inclusion in the title portion. The method further comprises providing the creative including the title portion with the promoted visual URL.

    Combining content with a search result
    9.
    发明授权
    Combining content with a search result 有权

    公开(公告)号：US10929883B1

    公开(公告)日：2021-02-23

    申请号：US15076175

    申请日：2016-03-21

    Applicant: Google LLC

    Inventor： Yunkai Zhou ,  Jennifer J. Huang ,  Alexander Collins ,  Ian James Leader ,  Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily Kay Moxley ,  Jeremy Silber ,  Daniel Amaral de Medeiros Rocha ,  Alexander Fischer

    IPC: G06Q30/02

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.

    Adjusted mutable aspect content selection
    10.
    发明授权
    Adjusted mutable aspect content selection 有权

    公开(公告)号：US10681171B1

    公开(公告)日：2020-06-09

    申请号：US15687848

    申请日：2017-08-28

    Applicant: Google LLC

    Inventor： Marcus A. Leal ,  Emily Kay Moxley

    IPC: H04L29/08

    Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage medium, for adjusted mutable aspect content selection. In one aspect, speech input that includes a first request for content that does not include a particular mutable aspect that does change over time is received. A user action performed during a previous time period is identified in stored user actions previously performed by the user. An immutable aspect that does not change over time and the particular mutable aspect that does change over time are identified within the user action. The particular mutable aspect is adjusted based on an amount of time that has elapsed between when the user action was performed and receipt of the first request for content. Auditory feedback is provided based on the immutable aspect, the adjusted particular mutable aspect, and information included in the first request for content.

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