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公开(公告)号:US10061751B1
公开(公告)日:2018-08-28
申请号:US15090166
申请日:2016-04-04
Applicant: Google LLC
Inventor: Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily Kay Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
CPC classification number: G06F17/212 , G06F16/972 , G06F17/227 , G06F17/27 , G06Q30/0241 , G06Q30/0275
Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing creatives. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion and a body portion, where the body portion includes a visual uniform resource locator (URL), the visual URL comprising a visual portion and a link to a resource. The method further comprises evaluating the visual URL for inclusion in the title portion, including determining when promotion of the visual URL satisfies one or more promotion criterion, and if so, promoting the visual URL for inclusion in the title portion. The method further comprises providing the creative including the title portion with the promoted visual URL.
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公开(公告)号:US10579709B2
公开(公告)日:2020-03-03
申请号:US16102330
申请日:2018-08-13
Applicant: Google LLC
Inventor: Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily Kay Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
IPC: G06F17/21 , G06F17/27 , G06F17/22 , G06F16/958 , G06Q30/02
Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing creatives. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion and a body portion, where the body portion includes a visual uniform resource locator (URL), the visual URL comprising a visual portion and a link to a resource. The method further comprises evaluating the visual URL for inclusion in the title portion, including determining when promotion of the visual URL satisfies one or more promotion criterion, and if so, promoting the visual URL for inclusion in the title portion. The method further comprises providing the creative including the title portion with the promoted visual URL.
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公开(公告)号:US20180349330A1
公开(公告)日:2018-12-06
申请号:US16102330
申请日:2018-08-13
Applicant: Google LLC
Inventor: Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily Kay Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing creatives. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion and a body portion, where the body portion includes a visual uniform resource locator (URL), the visual URL comprising a visual portion and a link to a resource. The method further comprises evaluating the visual URL for inclusion in the title portion, including determining when promotion of the visual URL satisfies one or more promotion criterion, and if so, promoting the visual URL for inclusion in the title portion. The method further comprises providing the creative including the title portion with the promoted visual URL.
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公开(公告)号:US10019495B2
公开(公告)日:2018-07-10
申请号:US15271631
申请日:2016-09-21
Applicant: Google LLC
Inventor: Kavi J. Goel , Shashidhar A. Thakur , Jared L. Levy , Christina R. Dhanaraj , Eyal Carmi , John R. Provine , Emily Kay Moxley
CPC classification number: G06F16/248 , G06F16/24578 , G06F16/285 , G06F16/338 , G06F16/951 , G06F16/9535
Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing knowledge panels. In one aspect, a method includes determining an entity that is referenced by a received search query. Content items relevant to the entity are identified. A set of knowledge modules is selected for presentation in a knowledge panel for the entity. The knowledge panel can be a portion of a search results page in which knowledge modules are presented. Data that causes the knowledge modules to be presented in the knowledge panel is provided to a user device.
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公开(公告)号:US11720920B1
公开(公告)日:2023-08-08
申请号:US17153552
申请日:2021-01-20
Applicant: Google LLC
Inventor: Yunkai Zhou , Jennifer J. Huang , Alexander Collins , Ian James Leader , Conrad Wai , Christopher Souvey , Lewis Denizen , Gaurav Garg , Awaneesh Verma , Emily Kay Moxley , Jeremy Silber , Daniel Amaral de Medeiros Rocha , Alexander Fischer
IPC: G06F16/245 , G06F16/9537 , G06Q30/0251
CPC classification number: G06Q30/0256 , G06F16/245 , G06F16/9537
Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.
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公开(公告)号:US11361344B2
公开(公告)日:2022-06-14
申请号:US16518457
申请日:2019-07-22
Applicant: Google LLC
Inventor: Conrad Wai , Christopher Souvey , Lewis Denizen , Gaurav Garg , Awaneesh Verma , Emily Kay Moxley , Jeremy Silber , Daniel Amaral de Medeiros Rocha , Alexander Fischer
IPC: G06F16/245 , G06F16/248 , G06F16/25 , G06F16/951 , G06Q30/02 , G06F3/0482 , G06F3/04842
Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.
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公开(公告)号:US20180232765A1
公开(公告)日:2018-08-16
申请号:US15951526
申请日:2018-04-12
Applicant: Google LLC
Inventor: Conrad Wai , Christopher Souvey , Lewis Denizen , Gaurav Garg , Awaneesh Verma , Emily Kay Moxley , Jeremy Silber , Daniel Amaral de Medeiros Rocha , Alexander Fischer
IPC: G06Q30/02 , G06F3/0482 , G06F3/0484 , G06F17/30
CPC classification number: G06Q30/0256 , G06F3/0482 , G06F3/04842 , G06F16/245 , G06F16/248 , G06F16/252 , G06F16/951 , G06Q30/0241
Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.
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公开(公告)号:US12254490B1
公开(公告)日:2025-03-18
申请号:US18334626
申请日:2023-06-14
Applicant: Google LLC
Inventor: Yunkai Zhou , Jennifer J. Huang , Alexander Collins , Ian James Leader , Conrad Wai , Christopher Souvey , Lewis Denizen , Gaurav Garg , Awaneesh Verma , Emily Kay Moxley , Jeremy Silber , Daniel Amaral de Medeiros Rocha , Alexander Fischer
IPC: G06F16/9537 , G06F16/2457 , G06Q30/0251
Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.
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公开(公告)号:US10929883B1
公开(公告)日:2021-02-23
申请号:US15076175
申请日:2016-03-21
Applicant: Google LLC
Inventor: Yunkai Zhou , Jennifer J. Huang , Alexander Collins , Ian James Leader , Conrad Wai , Christopher Souvey , Lewis Denizen , Gaurav Garg , Awaneesh Verma , Emily Kay Moxley , Jeremy Silber , Daniel Amaral de Medeiros Rocha , Alexander Fischer
IPC: G06Q30/02
Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.
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公开(公告)号:US10681171B1
公开(公告)日:2020-06-09
申请号:US15687848
申请日:2017-08-28
Applicant: Google LLC
Inventor: Marcus A. Leal , Emily Kay Moxley
IPC: H04L29/08
Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage medium, for adjusted mutable aspect content selection. In one aspect, speech input that includes a first request for content that does not include a particular mutable aspect that does change over time is received. A user action performed during a previous time period is identified in stored user actions previously performed by the user. An immutable aspect that does not change over time and the particular mutable aspect that does change over time are identified within the user action. The particular mutable aspect is adjusted based on an amount of time that has elapsed between when the user action was performed and receipt of the first request for content. Auditory feedback is provided based on the immutable aspect, the adjusted particular mutable aspect, and information included in the first request for content.
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