公开(公告)号：US20170169466A1

公开(公告)日：2017-06-15

申请号：US15204892

申请日：2016-07-07

Applicant: Google Inc.

Inventor： Prabhu Balasubramanian ,  Bhanu Narasimhan ,  Alison B. Miller ,  Alena R. Fong ,  Nikhil Bakshi ,  Ilya Netchitailo ,  Jiaqi Yu ,  Varouj A. Chitilian ,  Chetan Patel

IPC: G06Q30/02

CPC classification number: G06Q30/0242 ,  G06F9/448 ,  G06F9/5005 ,  G06F9/541 ,  G06F9/542 ,  G06F9/547 ,  G06F16/24552 ,  G06Q10/06 ,  G06Q30/0241 ,  G06Q30/0243 ,  G06Q30/0244 ,  G06Q30/0251 ,  G06Q30/0263 ,  G06Q30/0277

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for automated management of campaigns using scripted rules.

公开(公告)号：US20140108145A1

公开(公告)日：2014-04-17

申请号：US14071997

申请日：2013-11-05

Applicant: Google Inc.

Inventor： Chetan Patel ,  Vinod Ramachandran Marur ,  Beverly Yang ,  Karen Yao ,  Varouj A. Chitilian ,  Shu Niu ,  Nam Hoang Mai

IPC: G06Q30/02

CPC classification number: G06Q30/0257 ,  G06Q30/0256

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating advertisements are disclosed. In one aspect, a method includes receiving an advertisement request that includes user context data. An advertisement having distribution parameters matching the user context data is identified. The identified advertisement can include one or more variables that are resolved based on the user context data. A proper subset of feed data to which the one or more variables for the advertisement will be resolved can be selected based on the user context data and performance measures for portions of the feed data that have been previously used to resolve the one or more variables. The advertisement is modified, at least in part, by including, in place of the one or more variables, the selected modifying data. The modified advertisement is provided in response to the advertisement request.