公开(公告)号：US20170017988A1

公开(公告)日：2017-01-19

申请号：US14297720

申请日：2014-06-06

Applicant: GOOGLE INC.

Inventor： Vishal Goenka ,  Conrad Wai ,  Bhanu Narasimhan ,  Surojit Chatterjee ,  Jyotirmaya Manoj Akkad ,  Atul Bhandari ,  Alexandra Baugher ,  Shibani Sanan ,  Hidetoshi Muta

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/0243 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for updating campaigns. A content sponsor is identified that has one or more campaigns for presenting content to users. A prompt is provided to the content sponsor to provide one or both of conversion value information or estimates for one or more conversion actions, the estimates being for actions that are currently unable to be directly measured. The estimates are received. Rates for conversions are determined for each of the one or more conversion actions, including using the estimates and interaction data associated with the one or more campaigns to determine the rates. The determined rates are used to make a suggestion or automatically adjust one or more parameters associated with the one or more campaigns.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于更新活动的方法。 识别出具有一个或多个用于向用户呈现内容的活动的内容赞助商。 向内容发起人提供提示以提供一个或多个转换动作的转换价值信息或估计值中的一个或两个，所述估计是针对当前无法直接测量的动作。 估计收到。 确定每个一个或多个转化操作的转化率，包括使用与一个或多个广告系列相关联的估算值和交互数据来确定费率。 确定的费率用于提出建议或自动调整与一个或多个活动相关联的一个或多个参数。

公开(公告)号：US20150206180A1

公开(公告)日：2015-07-23

申请号：US14052174

申请日：2013-10-11

Applicant: Google Inc.

Inventor： Vidya Iyer ,  Dan Halem ,  John Fitzpatrick ,  Manish Gupta ,  Sujata Kosalge ,  Karen Yao ,  Bhanu Narasimhan

IPC: G06Q30/02

CPC classification number: G06Q30/0251 ,  G06Q30/0256 ,  G06Q30/0257

Abstract: Systems and methods of the present disclosure are directed generally to serving content items via a hierarchical content node structure. More specifically, systems and methods of the present disclosure facilitate generating several content nodes using content data (e.g., bids, budget, content items, keywords, etc.), organizing the content nodes in a custom hierarchy that includes the content nodes, and selecting a content item of a content node to provide as a candidate for display on a user device.

Abstract translation: 本公开的系统和方法通常通过分级内容节点结构来服务内容项。 更具体地，本公开的系统和方法有助于使用内容数据（例如出价，预算，内容项目，关键词等）生成多个内容节点，在包括内容节点的自定义层级中组织内容节点，并且选择 提供作为在用户设备上显示的候选的内容节点的内容项。

公开(公告)号：US20170169466A1

公开(公告)日：2017-06-15

申请号：US15204892

申请日：2016-07-07

Applicant: Google Inc.

Inventor： Prabhu Balasubramanian ,  Bhanu Narasimhan ,  Alison B. Miller ,  Alena R. Fong ,  Nikhil Bakshi ,  Ilya Netchitailo ,  Jiaqi Yu ,  Varouj A. Chitilian ,  Chetan Patel

IPC: G06Q30/02

CPC classification number: G06Q30/0242 ,  G06F9/448 ,  G06F9/5005 ,  G06F9/541 ,  G06F9/542 ,  G06F9/547 ,  G06F16/24552 ,  G06Q10/06 ,  G06Q30/0241 ,  G06Q30/0243 ,  G06Q30/0244 ,  G06Q30/0251 ,  G06Q30/0263 ,  G06Q30/0277

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for automated management of campaigns using scripted rules.