公开(公告)号：US11100405B1

公开(公告)日：2021-08-24

申请号：US15265632

申请日：2016-09-14

Applicant: Google Inc.

Inventor： Jin Yao ,  Andrew Baldwin ,  Calvin Lee ,  Hui Sok Moon ,  Hetal Thakkar

IPC: G06N5/02

Abstract: Systems and methods for defining a custom segment in a set of behavioral data are provided. A described method includes receiving a set of behavioral data associated with a plurality of user devices and identifying multiple cohort groups, each of the cohort groups including one or more of the user devices. The behavioral data includes a behavior metric for each of the user devices and the cohort groups are identified based on the behavior metric for each of the user devices. The method further comprises generating a segmentation interface including a graphical visualization of the multiple cohort groups and causing the segmentation interface to be presented via a user interface device. The method further comprises defining a custom segment of the behavioral data based on a user selection of one or more of the multiple cohort groups via the segmentation interface.

公开(公告)号：USD771118S1

公开(公告)日：2016-11-08

申请号：US29487055

申请日：2014-04-04

Applicant: Google Inc.

Designer： Jin Yao ,  Allen Sytwu ,  Kanupriya Singhal ,  Itai Raz ,  Jiajing Wang

公开(公告)号：US20150363051A1

公开(公告)日：2015-12-17

申请号：US14670640

申请日：2015-03-27

Applicant: Google Inc.

Inventor： Jin Yao ,  Igor Arkadievich Ferst ,  Simon Rosen ,  John Chih Chang Huang

IPC: G06F3/0482 ,  G06F17/30 ,  G06F3/0484 ,  H04L29/08

CPC classification number: H04L67/02 ,  G06F16/26 ,  G06Q30/02

Abstract: A visual display and interactive system for displaying data describing sequences and patterns which contain entities (e.g., search terms or keywords from web searches) may be provided to analyze the sequences. A generated visual display may include a radial display with a dimension that is fixed and all sequences of entities of that dimension are used in generating the radial display, such as all conversion path sequences. Such a radial display may be used for visual searching and/or viewing the impact of certain entities, such as search terms, keywords, campaigns, etc. that lead to a desired action, such as a conversion action. The interactive system may include a radial sunburst diagram and a breadcrumb area that can selectively display drilldown information. The interface may be interacted with to display further information via selection of a conversion path prefix via mouseover (e.g., hover) and/or selecting an entity via mouse click.

Abstract translation: 可以提供用于显示描述包含实体的序列和模式的数据的视觉显示和交互系统（例如，来自网络搜索的搜索项或关键字），以分析序列。 生成的视觉显示可以包括具有固定的维度的径向显示，并且该维度的所有实体序列用于生成径向显示，例如所有转换路径序列。 这种径向显示可以用于视觉搜索和/或查看导致诸如转换动作的期望动作的某些实体（例如搜索词，关键词，广告活动等）的影响。 交互式系统可以包括径向日照图和可以选择性地显示钻取信息的面包屑区域。 可以通过鼠标悬停（例如，悬停）和/或通过鼠标点击选择实体来选择转换路径前缀来与接口进行交互以显示进一步的信息。

公开(公告)号：US09454726B1

公开(公告)日：2016-09-27

申请号：US13911879

申请日：2013-06-06

Applicant: Google Inc.

Inventor： Jin Yao ,  Andrew Baldwin ,  Calvin Lee ,  Hui Sok Moon ,  Hetal Thakkar

IPC: G06F17/00 ,  G06F17/20 ,  G06N5/02 ,  G06N5/04

CPC classification number: G06N5/04 ,  G06F3/0481 ,  G06N5/022 ,  G06Q30/0204

Abstract: Systems and methods for defining a custom segment in a set of behavioral data are provided. A described method includes receiving a set of behavioral data associated with a plurality of user devices and identifying multiple cohort groups, each of the cohort groups including one or more of the user devices. The behavioral data includes a behavior metric for each of the user devices and the cohort groups are identified based on the behavior metric for each of the user devices. The method further comprises generating a segmentation interface including a graphical visualization of the multiple cohort groups and causing the segmentation interface to be presented via a user interface device. The method further comprises defining a custom segment of the behavioral data based on a user selection of one or more of the multiple cohort groups via the segmentation interface.

Abstract translation: 提供了在一组行为数据中定义自定义段的系统和方法。 所描述的方法包括接收与多个用户设备相关联的一组行为数据并识别多个队列组，每个群组包括一个或多个用户设备。 行为数据包括用于每个用户设备的行为度量，并且基于每个用户设备的行为度量识别队列组。 该方法还包括生成包括多个队列组的图形可视化的分割界面，并且使分割界面经由用户界面装置呈现。 该方法还包括基于经由分割界面的多个队列组中的一个或多个的用户选择来定义行为数据的自定义段。