公开(公告)号：US20150363051A1

公开(公告)日：2015-12-17

申请号：US14670640

申请日：2015-03-27

Applicant: Google Inc.

Inventor： Jin Yao ,  Igor Arkadievich Ferst ,  Simon Rosen ,  John Chih Chang Huang

IPC: G06F3/0482 ,  G06F17/30 ,  G06F3/0484 ,  H04L29/08

CPC classification number: H04L67/02 ,  G06F16/26 ,  G06Q30/02

Abstract: A visual display and interactive system for displaying data describing sequences and patterns which contain entities (e.g., search terms or keywords from web searches) may be provided to analyze the sequences. A generated visual display may include a radial display with a dimension that is fixed and all sequences of entities of that dimension are used in generating the radial display, such as all conversion path sequences. Such a radial display may be used for visual searching and/or viewing the impact of certain entities, such as search terms, keywords, campaigns, etc. that lead to a desired action, such as a conversion action. The interactive system may include a radial sunburst diagram and a breadcrumb area that can selectively display drilldown information. The interface may be interacted with to display further information via selection of a conversion path prefix via mouseover (e.g., hover) and/or selecting an entity via mouse click.

Abstract translation: 可以提供用于显示描述包含实体的序列和模式的数据的视觉显示和交互系统（例如，来自网络搜索的搜索项或关键字），以分析序列。 生成的视觉显示可以包括具有固定的维度的径向显示，并且该维度的所有实体序列用于生成径向显示，例如所有转换路径序列。 这种径向显示可以用于视觉搜索和/或查看导致诸如转换动作的期望动作的某些实体（例如搜索词，关键词，广告活动等）的影响。 交互式系统可以包括径向日照图和可以选择性地显示钻取信息的面包屑区域。 可以通过鼠标悬停（例如，悬停）和/或通过鼠标点击选择实体来选择转换路径前缀来与接口进行交互以显示进一步的信息。