PROVIDING IMAGE-LIKE VERSIONS OF TEXT ADVERTISEMENTS

    公开(公告)号:US20170372377A1

    公开(公告)日:2017-12-28

    申请号:US14318528

    申请日:2014-06-27

    Applicant: Google Inc.

    CPC classification number: G06Q30/0275

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A request is received for an advertisement for presentation in a slot. The request includes selection criteria. At least one selection criterion indicates a preference for display advertisements. Using the selection criteria, without regard for the preference, candidate advertisements are identified from an inventory that includes both display and other types of advertisements. An auction is conducted, including the identified candidates, determining a winning bid. A type of advertisement for the winning bid is determined. When the winning bid is associated with a display advertisement, a display advertisement is provided. When the winning bid is associated with a text advertisement, rendering parameters associated with the text advertisement are adjusted or added to enable display of an image-like version of the text advertisement, which is provided with the adjusted rendering parameters.

    Systems and methods for providing interstitial content
    10.
    发明授权
    Systems and methods for providing interstitial content 有权
    用于提供插页式内容的系统和方法

    公开(公告)号:US09479615B1

    公开(公告)日:2016-10-25

    申请号:US14170124

    申请日:2014-01-31

    Applicant: Google Inc.

    CPC classification number: H04L67/42 G06Q30/0251 H04L67/02 H04W4/18

    Abstract: Systems and methods for providing interstitial content are disclosed. A notification of an opportunity for presenting interstitial content on a client device is received at a content server. The content server generates an interstitial configuration object including computer-readable instructions for presenting the interstitial content on the client device and delivers the interstitial configuration object for execution by the client device. The interstitial configuration object causes the client device to render the interstitial content as a hidden element of a first resource while the first resource is presented on the client device and to reveal the rendered interstitial content in response to a user command to navigate away from the first resource.

    Abstract translation: 公开了用于提供间隙内容的系统和方法。 在内容服务器上接收到在客户端设备上呈现插页式内容的机会的通知。 内容服务器生成包括用于在客户端设备上呈现插页式内容的计算机可读指令的插页式配置对象,并且传递该间隙配置对象以供客户端设备执行。 所述插页式配置对象使得所述客户端设备将所述插页式内容呈现为所述第一资源的隐藏元素,同时所述第一资源被呈现在所述客户端设备上并且响应于用户命令来显示所述呈现的插页式内容以远离所述第一资源 资源。

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