Abstract:
A computerized method for automatically generating display content includes receiving a uniform resource locator, wherein the uniform resource locator specifies a landing resource and extracting visual information from the landing resource, wherein the visual information defines one or more images, texts, and colors displayed on the landing resource. The method further includes selecting one or more images, one or more text snippets, and one or more colors based on the visual information extracted from the landing resource, generating a layout for a content item based on one or more of the selected images or selected text snippets, and assembling the content item by applying the selected images, the selected text snippets, and the selected colors to the generated layout.
Abstract:
A content conversion computer system for converting static image content to dynamic content includes a memory for storing data and a processor in communication with the memory. The processor is configured to receive a static image content having a plurality of image characteristics, analyze the static image content to determine the plurality of image characteristics, determine a plurality of dynamic content characteristics used for converting the static image content to a dynamic content, and generate the dynamic content based upon the image characteristics and the dynamic content characteristics.
Abstract:
A system and method for generating content having an embedded optical label includes serving the ad, logging engagement, and transmitting a platform-specific redirect link. A third-party content provider specifies a URL to a webpage. A content generator uses the URL to generate content including an optical label encoding a combined URL. The combined URL includes a click server URL and redirect links from the webpage. Content is generated with various elements from the webpage and served to a first client device. When a second client device scans the optical label, the second client device decodes the optical label and sends a request to a click server. The click server logs user engagement, detects the platform of the second client device, and transmits a redirect link to the second client device.
Abstract:
A computerized method for automatically generating display content includes receiving a uniform resource locator, wherein the uniform resource locator specifies a landing resource and extracting visual information from the landing resource, wherein the visual information defines one or more images, texts, and colors displayed on the landing resource. The method further includes selecting one or more images, one or more text snippets, and one or more colors based on the visual information extracted from the landing resource, generating a layout for a content item based on one or more of the selected images or selected text snippets, and assembling the content item by applying the selected images, the selected text snippets, and the selected colors to the generated layout.
Abstract:
Systems and methods for automatically generating display content are provided. A uniform resource locator identifying a landing resource is received from a third-party content provider. One or more images are extracted from the landing resource. The extracted images are analyzed to detect the visual content and semantic content thereof. The extracted images are scored based on at least one of the detected visual content and the detected semantic content. The highest-scoring image is selected from a set of images that includes the images extracted from the landing resource. A third-party content item that includes the selected image is generated and served to a user device. The third-party content item is configured to direct the user device to the landing resource.
Abstract:
Apparatus and method for generating advertisements for an advertiser based upon style information contained in the advertiser's web pages. An ad generation system is used to analyze and extract style information from the advertiser's web pages. The style information can then be incorporated into an advertisement template to generate the advertisement for the advertiser.