公开(公告)号：US20140245115A1

公开(公告)日：2014-08-28

申请号：US13890915

申请日：2013-05-09

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Kai Ye ,  Yongtai Zhu ,  Zuo Yan ,  Andrew Foster ,  Jordan Bayliss-McCulloch ,  Daly Chang ,  Ayaka Nonaka

IPC: G06F17/24

CPC classification number: G06F17/24 ,  G06F17/211 ,  G06F17/212 ,  G06F17/2229 ,  G06F17/2785 ,  G06F17/30047 ,  G06F17/30247 ,  G06F17/30253 ,  G06F17/30256 ,  G06F17/30265 ,  G06F17/30268 ,  G06F17/30719 ,  G06T1/00 ,  G06T7/00

Abstract: A computerized method for automatically generating display content includes receiving a uniform resource locator, wherein the uniform resource locator specifies a landing resource and extracting visual information from the landing resource, wherein the visual information defines one or more images, texts, and colors displayed on the landing resource. The method further includes selecting one or more images, one or more text snippets, and one or more colors based on the visual information extracted from the landing resource, generating a layout for a content item based on one or more of the selected images or selected text snippets, and assembling the content item by applying the selected images, the selected text snippets, and the selected colors to the generated layout.

Abstract translation: 一种用于自动生成显示内容的计算机化方法，包括：接收统一的资源定位器，其中所述统一资源定位符指定着陆资源并从所述登陆资源提取视觉信息，其中所述视觉信息定义在所述着陆资源上显示的一个或多个图像，文本和颜色 着陆资源。 该方法还包括基于从着陆资源提取的视觉信息来选择一个或多个图像，一个或多个文本片段和一种或多种颜色，基于所选择的图像中的一个或多个或选择的内容项生成布局 文本片段，以及通过将所选择的图像，所选择的文本片段和所选颜色应用于生成的布局来组合内容项目。

公开(公告)号：US10204162B2

公开(公告)日：2019-02-12

申请号：US15662923

申请日：2017-07-28

Applicant: Google Inc.

Inventor： Zuo Yan ,  Zhen Shen

IPC: G06F17/30 ,  G06F17/21

Abstract: A method includes receiving landing page information from a content provider, the landing page information being representative of one or more graphical aspects of a landing page associated with the content provider, generating a landing page image representative of the landing page based at least in part on the landing page information, the landing page image being different from the landing page, specifying an association between the landing page image and a content item associated with the content provider, generating a control for presentation along with the content item that, when activated, causes the display of the landing page image providing, in association with a resource, the content item in combination with the control.

公开(公告)号：US09946695B2

公开(公告)日：2018-04-17

申请号：US13890915

申请日：2013-05-09

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Kai Ye ,  Yongtai Zhu ,  Zuo Yan ,  Andrew Foster ,  Jordan Bayliss-McCulloch ,  Daly Chang ,  Ayaka Nonaka

IPC: G06F17/24 ,  G06T7/00 ,  G06F17/30 ,  G06T1/00 ,  G06F17/21 ,  G06F17/22 ,  G06F17/27

CPC classification number: G06F17/24 ,  G06F17/211 ,  G06F17/212 ,  G06F17/2229 ,  G06F17/2785 ,  G06F17/30047 ,  G06F17/30247 ,  G06F17/30253 ,  G06F17/30256 ,  G06F17/30265 ,  G06F17/30268 ,  G06F17/30719 ,  G06T1/00 ,  G06T7/00

Abstract: A computerized method for automatically generating display content includes receiving a uniform resource locator, wherein the uniform resource locator specifies a landing resource and extracting visual information from the landing resource, wherein the visual information defines one or more images, texts, and colors displayed on the landing resource. The method further includes selecting one or more images, one or more text snippets, and one or more colors based on the visual information extracted from the landing resource, generating a layout for a content item based on one or more of the selected images or selected text snippets, and assembling the content item by applying the selected images, the selected text snippets, and the selected colors to the generated layout.

公开(公告)号：US20140229296A1

公开(公告)日：2014-08-14

申请号：US13765048

申请日：2013-02-12

Applicant: Google Inc.

Inventor： Kai Ye ,  Yongtai Zhu ,  Zuo Yan ,  Guannan Zhang

IPC: G06Q30/02

CPC classification number: G06Q30/0276

Abstract: Apparatus and method for generating advertisements for an advertiser based upon style information contained in the advertiser's web pages. An ad generation system is used to analyze and extract style information from the advertiser's web pages. The style information can then be incorporated into an advertisement template to generate the advertisement for the advertiser.

Abstract translation: 基于广告主网页中包含的样式信息，为广告商生成广告的装置和方法。 广告生成系统用于从广告客户的网页分析和提取样式信息。 然后可以将样式信息并入广告模板中以生成广告商的广告。

公开(公告)号：US11687707B2

公开(公告)日：2023-06-27

申请号：US14585685

申请日：2014-12-30

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Zuo Yan

IPC: G06F7/24 ,  G06F40/186 ,  G06F40/205

CPC classification number: G06F40/186 ,  G06F7/24 ,  G06F40/205

Abstract: A system for automatically generating a content item may include receiving a content item template having a set of elements for creating a content item and content item data for the set of elements. A placeholder for each element of the set of elements may be generated and a space allocation for each element may be determined based on the generated placeholders for each element. A determination if a conflict exists based on the determined space allocations for each element may be made and, responsive to determining no conflict exists, a content item may be generated using the content item data and the determined space allocations.

公开(公告)号：US10402852B2

公开(公告)日：2019-09-03

申请号：US15261157

申请日：2014-07-24

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Zuo Yan

IPC: G06Q30/02 ,  G06F16/9535 ,  G06F16/2457 ,  G06F16/9032

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items. In one aspect, a method includes receiving user interaction data specifying user interactions with a publisher resource. A heat map specifying levels of user interaction with various portions of the publisher resource is created. Content item slot performance information specifying one or more performance measures for content items presented in various candidate content item slot locations are identified. One of the candidate content item slot locations is selected based on the heat map and the one or more performance measures. Data that cause presentation of suggestion information that identify the one candidate content item slot location as a suggested content item slot location are generated and output.

公开(公告)号：US20170329851A1

公开(公告)日：2017-11-16

申请号：US15662923

申请日：2017-07-28

Applicant: Google Inc.

Inventor： Zuo Yan ,  Zhen Shen

IPC: G06F17/30 ,  G06F17/21

CPC classification number: G06F17/30864 ,  G06F17/212 ,  G06F17/30899

Abstract: A method includes receiving landing page information from a content provider, the landing page information being representative of one or more graphical aspects of a landing page associated with the content provider, generating a landing page image representative of the landing page based at least in part on the landing page information, the landing page image being different from the landing page, specifying an association between the landing page image and a content item associated with the content provider, generating a control for presentation along with the content item that, when activated, causes the display of the landing page image providing, in association with a resource, the content item in combination with the control.

公开(公告)号：US20170178178A1

公开(公告)日：2017-06-22

申请号：US15261157

申请日：2014-07-24

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Zuo Yan

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0243 ,  G06F16/24578 ,  G06F16/90324 ,  G06F16/9535 ,  G06Q30/0201

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items. In one aspect, a method includes receiving user interaction data specifying user interactions with a publisher resource. A heat map specifying levels of user interaction with various portions of the publisher resource is created. Content item slot performance information specifying one or more performance measures for content items presented in various candidate content item slot locations are identified. One of the candidate content item slot locations is selected based on the heat map and the one or more performance measures. Data that cause presentation of suggestion information that identify the one candidate content item slot location as a suggested content item slot location are generated and output.

公开(公告)号：US20150227504A1

公开(公告)日：2015-08-13

申请号：US14585685

申请日：2014-12-30

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Zuo Yan

IPC: G06F17/24 ,  G06F7/24 ,  G06F17/27

CPC classification number: G06F17/248 ,  G06F7/24 ,  G06F17/2705

Abstract: A system for automatically generating a content item may include receiving a content item template having a set of elements for creating a content item and content item data for the set of elements. A placeholder for each element of the set of elements may be generated and a space allocation for each element may be determined based on the generated placeholders for each element. A determination if a conflict exists based on the determined space allocations for each element may be made and, responsive to determining no conflict exists, a content item may be generated using the content item data and the determined space allocations.

Abstract translation: 用于自动生成内容项的系统可以包括接收具有用于创建内容项的元素集合的内容项模板和用于该组元素的内容项数据。 可以生成元素集合中的每个元素的占位符，并且可以基于为每个元素生成的占位符来确定每个元素的空间分配。 可以基于确定的每个元素的空间分配来确定是否存在冲突，并且响应于确定不存在冲突，可以使用内容项数据和所确定的空间分配来生成内容项。