PROVIDING INFORMATION TO A USER BASED ON DETERMINED USER ACTIVITY
    1.
    发明申请
    PROVIDING INFORMATION TO A USER BASED ON DETERMINED USER ACTIVITY 审中-公开
    根据确定的用户活动向用户提供信息

    公开(公告)号:US20150006290A1

    公开(公告)日:2015-01-01

    申请号:US14098928

    申请日:2013-12-06

    Applicant: Google Inc.

    Abstract: Methods and apparatus related to identifying a plurality of user locations, determining an activity of the user based on the identified user locations, and providing information to the user based on the determined activity of the user. In some implementations, the information may be a user activity suggestion for a user to perform. In some implementations, the information may be provided to the user in response to input from the user. In some implementations, the input may be a search query and the information may be search results. In some implementations, the input may be a partial query and the information may be query suggestions.

    Abstract translation: 与识别多个用户位置相关的方法和装置,基于所识别的用户位置确定用户的活动,以及基于所确定的用户活动向用户提供信息。 在一些实现中,该信息可以是用户活动建议以供用户执行。 在一些实现中,可以响应于来自用户的输入,向用户提供信息。 在一些实现中,输入可以是搜索查询,并且该信息可以是搜索结果。 在一些实现中,输入可以是部分查询,并且该信息可以是查询建议。

    Ranking Content Items Based on a Value of Learning
    2.
    发明申请
    Ranking Content Items Based on a Value of Learning 审中-公开
    基于学习价值的内容项目排名

    公开(公告)号:US20150066659A1

    公开(公告)日:2015-03-05

    申请号:US14011524

    申请日:2013-08-27

    Applicant: Google Inc.

    CPC classification number: G06Q30/0275

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for ranking content. A request for content is received. Eligible content items are identified, including a first eligible content item for which an uncertainty level of an associated expected click-through rate is above a predefined threshold. A subset of the eligible content items is evaluated, including the first eligible content item including producing a score. The score is a product of an associated bid and click-through rate for a given eligible content item. Producing the score includes adjusting a product of a bid times an expected click-through rate for the first eligible content item by a value of learning that represents a value for exploring the first eligible content item as a response to the request. The subset of eligible content items is ranked based on the produced scores.

    Abstract translation: 方法,系统和装置包括在计算机可读存储介质上编码的计算机程序,包括用于对内容进行排序的方法。 收到内容请求。 识别符合条件的内容项目,包括第一合格内容项目,其中相关联的预期点击率的不确定性水平高于预定阈值。 评估符合条件的内容项目的一部分,包括第一个符合条件的内容项目,包括产生分数。 该分数是给定符合条件的内容项目的关联出价和点击率的产品。 生成分数包括通过学习值将出价次数的预期点击率调整为第一符合条件的内容项目的值作为对请求的响应来调整出价的产品倍数。 符合条件的内容项目的子集根据产生的分数进行排名。

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