公开(公告)号：US20170372377A1

公开(公告)日：2017-12-28

申请号：US14318528

申请日：2014-06-27

Applicant: Google Inc.

Inventor： Daniel Kaemmerer ,  Adnan Virk ,  Johan Land ,  Nathan P. Lucash ,  Yuheng Kuang ,  Omer Gimenez Llach ,  Radoslav M. Kirov

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A request is received for an advertisement for presentation in a slot. The request includes selection criteria. At least one selection criterion indicates a preference for display advertisements. Using the selection criteria, without regard for the preference, candidate advertisements are identified from an inventory that includes both display and other types of advertisements. An auction is conducted, including the identified candidates, determining a winning bid. A type of advertisement for the winning bid is determined. When the winning bid is associated with a display advertisement, a display advertisement is provided. When the winning bid is associated with a text advertisement, rendering parameters associated with the text advertisement are adjusted or added to enable display of an image-like version of the text advertisement, which is provided with the adjusted rendering parameters.

公开(公告)号：US20150254708A1

公开(公告)日：2015-09-10

申请号：US14721068

申请日：2015-05-26

Applicant: Google Inc.

Inventor： Bahman Rabii ,  Omer Gimenez Llach ,  Brandon M. Pearcy ,  Nathan P. Lucash

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0245 ,  G06Q30/0251 ,  G06Q30/0275

Abstract: Techniques for affecting display of content may include receiving a request for content to supplement a response to an input initiated by a first user; outputting first content in response to the request, where the first content includes a control feature that is displayable along with the first content, and where the control feature enables the first user to register a negative reaction to the first content; obtaining information relating to the first content based on the negative reaction; identifying second content having one or more characteristics in common with the first content; identifying one or more second users having one or more characteristics in common with the first user; and using the information relating to the first content in determining whether to provide the second content to the one or more second users.

Abstract translation: 用于影响内容显示的技术可以包括接收对内容的请求以补充对由第一用户发起的输入的响应; 响应于所述请求输出第一内容，其中所述第一内容包括可与所述第一内容一起显示的控制特征，以及所述控制特征使得所述第一用户能够向所述第一内容注册否定的反应; 基于负反应获得与第一内容有关的信息; 识别具有与所述第一内容相同的一个或多个特征的第二内容; 识别具有与第一用户共同的一个或多个特征的一个或多个第二用户; 以及在确定是否向所述一个或多个第二用户提供所述第二内容时，使用与所述第一内容有关的信息。

公开(公告)号：US20170193566A1

公开(公告)日：2017-07-06

申请号：US14171371

申请日：2014-02-03

Applicant: Google Inc.

Inventor： Nathan P. Lucash

IPC: G06Q30/02 ,  G06F3/0485

CPC classification number: G06Q30/0277 ,  G06F3/0485

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing advertisements for initial off-screen insertion over publisher resources. In one aspect, a method includes receiving, from a user device, a request for a content item for presentation with a publisher resource; and providing, to the user device, a content item with instructions that cause the content item to be inserted into the publisher resource at a location at which at least a portion of the content item is not presented by the user device upon initial presentation of the publisher resource, the instructions further causing the content item to be inserted as an overlay relative to content of the publisher resource and to scroll at a different rate than the content of the publisher resource in response to user interaction with a resource scroll control.

公开(公告)号：US09489682B2

公开(公告)日：2016-11-08

申请号：US14721068

申请日：2015-05-26

Applicant: Google Inc.

Inventor： Bahman Rabii ,  Omer Gimenez Llach ,  Brandon M. Pearcy ,  Nathan P. Lucash

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0245 ,  G06Q30/0251 ,  G06Q30/0275

Abstract: Techniques for affecting display of content may include receiving a request for content to supplement a response to an input initiated by a first user; outputting first content in response to the request, where the first content includes a control feature that is displayable along with the first content, and where the control feature enables the first user to register a negative reaction to the first content; obtaining information relating to the first content based on the negative reaction; identifying second content having one or more characteristics in common with the first content; identifying one or more second users having one or more characteristics in common with the first user; and using the information relating to the first content in determining whether to provide the second content to the one or more second users.

公开(公告)号：US09870578B2

公开(公告)日：2018-01-16

申请号：US14171371

申请日：2014-02-03

Applicant: Google Inc.

Inventor： Nathan P. Lucash

IPC: G06F3/0485 ,  G06Q30/02

CPC classification number: G06Q30/0277 ,  G06F3/0485

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing advertisements for initial off-screen insertion over publisher resources. In one aspect, a method includes receiving, from a user device, a request for a content item for presentation with a publisher resource; and providing, to the user device, a content item with instructions that cause the content item to be inserted into the publisher resource at a location at which at least a portion of the content item is not presented by the user device upon initial presentation of the publisher resource, the instructions further causing the content item to be inserted as an overlay relative to content of the publisher resource and to scroll at a different rate than the content of the publisher resource in response to user interaction with a resource scroll control.

公开(公告)号：US20170286998A1

公开(公告)日：2017-10-05

申请号：US15625705

申请日：2017-06-16

Applicant: Google Inc.

Inventor： Bahman Rabii ,  Omer Gimenez Llach ,  Brandon M. Pearcy ,  Nathan P. Lucash

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0245 ,  G06Q30/0251 ,  G06Q30/0275

Abstract: Techniques for affecting display of content may include receiving a request for content to supplement a response to an input initiated by a first user; outputting first content in response to the request, where the first content includes a control feature that is displayable along with the first content, and where the control feature enables the first user to register a negative reaction to the first content; obtaining information relating to the first content based on the negative reaction; identifying second content having one or more characteristics in common with the first content; identifying one or more second users having one or more characteristics in common with the first user; and using the information relating to the first content in determining whether to provide the second content to the one or more second users.

公开(公告)号：US20170024773A1

公开(公告)日：2017-01-26

申请号：US15289429

申请日：2016-10-10

Applicant: Google Inc.

Inventor： Bahman Rabii ,  Omer Gimenez Llach ,  Brandon M. Pearcy ,  Nathan P. Lucash

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0245 ,  G06Q30/0251 ,  G06Q30/0275

Abstract: Techniques for affecting display of content may include receiving a request for content to supplement a response to an input initiated by a first user; outputting first content in response to the request, where the first content includes a control feature that is displayable along with the first content, and where the control feature enables the first user to register a negative reaction to the first content; obtaining information relating to the first content based on the negative reaction; identifying second content having one or more characteristics in common with the first content; identifying one or more second users having one or more characteristics in common with the first user; and using the information relating to the first content in determining whether to provide the second content to the one or more second users.

Abstract translation: 用于影响内容显示的技术可以包括接收对内容的请求以补充对由第一用户发起的输入的响应; 响应于所述请求输出第一内容，其中所述第一内容包括可与所述第一内容一起显示的控制特征，以及所述控制特征使得所述第一用户能够向所述第一内容注册否定的反应; 基于负反应获得与第一内容有关的信息; 识别具有与所述第一内容相同的一个或多个特征的第二内容; 识别具有与第一用户共同的一个或多个特征的一个或多个第二用户; 以及在确定是否向所述一个或多个第二用户提供所述第二内容时，使用与所述第一内容有关的信息。

公开(公告)号：US20140006942A1

公开(公告)日：2014-01-02

申请号：US13801696

申请日：2013-03-13

Applicant: Google Inc.

Inventor： Brandon M. Pearcy ,  Nathan P. Lucash

IPC: G06F17/21

CPC classification number: G06F17/214 ,  G06F17/212

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for computing an optimal font-size for text in a content item. In one aspect, a method includes receiving a request for a content item, identifying a content item eligible to fulfill the request, the identified content item including text, initializing a set of constraints for rendering the identified content item, based on the initialized set of constraints, determining an optimal font-size for rendering text included in the identified content item, and delivering the identified content item and an indication of the determined optimal font-size to a device for presentation.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于计算内容项中文本的最佳字体大小。 一方面，一种方法包括接收对内容项目的请求，识别符合条件以满足该请求的内容项目，所识别的内容项目包括文本，初始化用于呈现所识别的内容项目的一组约束，基于初始化的 约束，确定用于呈现包含在所识别的内容项目中的文本的最佳字体大小，以及将所识别的内容项目以及所确定的最佳字体大小的指示传送到用于呈现的设备。

公开(公告)号：US09544385B1

公开(公告)日：2017-01-10

申请号：US14187801

申请日：2014-02-24

Applicant: Google Inc.

Inventor： Nathan P. Lucash ,  Venu Vemula ,  Lukasz Bieniasz-Krzywiec ,  Alessio Pace ,  Radoslav M. Kirov

IPC: G06F15/16 ,  H04L29/08 ,  G06F17/24 ,  G06Q30/00

CPC classification number: H04L47/78 ,  H04L67/26 ,  H04L67/42 ,  H04W48/16

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A first call for content to be published on a resource associated with a publisher is received from a requesting device. A determination is made when the publisher has authorized additional content item calls to be automatically generated responsive to receipt of the first call. A first content item responsive to the first call is determined. A message including call parameters is generated that define publisher or serving system criteria for the additional content items. The first content item and message responsive to the first call are provided. A second call for content, in conformance with the call parameters, is received after processing the message. A second different content item that is responsive to the second call is provided for publication on the resource along with the first content item.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 从请求设备接收第一次呼叫要发布在与发布者相关联的资源上的内容。 当发布商授权额外的内容项目呼叫时，决定是响应于接收到第一个呼叫而自动生成的。 确定响应于第一呼叫的第一内容项目。 生成包括呼叫参数的消息，定义发布者或附加内容项的服务系统标准。 提供响应于第一呼叫的第一内容项和消息。 在处理消息之后，接收到符合呼叫参数的内容的第二次呼叫。 响应于第二个呼叫的第二个不同的内容项被提供用于与第一内容项一起在资源上发布。

公开(公告)号：US08650107B1

公开(公告)日：2014-02-11

申请号：US13763264

申请日：2013-02-08

Applicant: Google Inc.

Inventor： Nathan P. Lucash

IPC: G06Q40/00

CPC classification number: G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0276 ,  G06Q40/00

Abstract: Methods, systems and computer program products for customizing one or more advertisements are described. Specifically, advertisements may be customized using information from content of a web page prior to viewing by a user. For example, the rendering of the text of an advertisement may be in a same size, color, and font type as the text on the web page into which the advertisement is integrated. In addition, the advertisement may be displayed using a same color scheme as that used by the web page such that the advertisement may be enhanced in terms of notice and interaction by the user.

Abstract translation: 描述用于定制一个或多个广告的方法，系统和计算机程序产品。 具体地，可以在用户观看之前使用来自网页的内容的信息来定制广告。 例如，广告的文本的呈现可以与广告被集成到其中的网页上的文本相同的大小，颜色和字体类型。 此外，可以使用与网页使用的相同的颜色方案来显示广告，使得可以在用户的​​通知和交互方面增强广告。