公开(公告)号：US20140089124A1

公开(公告)日：2014-03-27

申请号：US13627584

申请日：2012-09-26

Applicant: Google, Inc.

Inventor： Vikas Jha ,  Vishal Goenka ,  David Monsees ,  Jayavel Shanmugasundaram ,  Fred Bertsch ,  Dongmin Zhang

IPC: G06Q30/06 ,  G06F17/30

CPC classification number: G06Q30/0623 ,  G06F16/903 ,  G06F16/958

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for building and serving dynamic product advertisements. A request is received for content including request data. Product data is accessed representing multiple product records, each associated with a different product. Multiple matching rules are applied to each of the product records in order to identify a subset of product records satisfying the matching rules. For each of the product records satisfying the matching rules, multiple scores are generated, each score representing the relevance of the product to the request based on the request data. The scores are aggregated. One or more of the product records are selected based at least on the aggregate scores. A dynamic product content item is served in response to the request featuring the products associated with the one or more selected product records.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的用于构建和服务动态产品广告的计算机程序。 收到包含请求数据的内容的请求。 访问产品数据表示多个产品记录，每个产品记录与不同的产品相关联。 为了识别满足匹配规则的产品记录的子集，将多个匹配规则应用于每个产品记录。 对于满足匹配规则的每个产品记录，生成多个分数，每个分数根据请求数据表示产品与请求的相关性。 得分被聚合。 至少基于总分数来选择一个或多个产品记录。 响应于具有与一个或多个所选产品记录相关联的产品的请求而提供动态产品内容项目。

公开(公告)号：US20170017988A1

公开(公告)日：2017-01-19

申请号：US14297720

申请日：2014-06-06

Applicant: GOOGLE INC.

Inventor： Vishal Goenka ,  Conrad Wai ,  Bhanu Narasimhan ,  Surojit Chatterjee ,  Jyotirmaya Manoj Akkad ,  Atul Bhandari ,  Alexandra Baugher ,  Shibani Sanan ,  Hidetoshi Muta

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/0243 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for updating campaigns. A content sponsor is identified that has one or more campaigns for presenting content to users. A prompt is provided to the content sponsor to provide one or both of conversion value information or estimates for one or more conversion actions, the estimates being for actions that are currently unable to be directly measured. The estimates are received. Rates for conversions are determined for each of the one or more conversion actions, including using the estimates and interaction data associated with the one or more campaigns to determine the rates. The determined rates are used to make a suggestion or automatically adjust one or more parameters associated with the one or more campaigns.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于更新活动的方法。 识别出具有一个或多个用于向用户呈现内容的活动的内容赞助商。 向内容发起人提供提示以提供一个或多个转换动作的转换价值信息或估计值中的一个或两个，所述估计是针对当前无法直接测量的动作。 估计收到。 确定每个一个或多个转化操作的转化率，包括使用与一个或多个广告系列相关联的估算值和交互数据来确定费率。 确定的费率用于提出建议或自动调整与一个或多个活动相关联的一个或多个参数。

公开(公告)号：US09521172B1

公开(公告)日：2016-12-13

申请号：US14144992

申请日：2013-12-31

Applicant: Google Inc.

Inventor： Vishal Goenka ,  Stephen Ngok Tsun ,  Dave Monsees

IPC: G06F17/00 ,  H04L29/06 ,  G06F17/22

CPC classification number: H04L65/403 ,  G06F17/2235 ,  G06F17/30861

Abstract: A system and a computer-implemented method for sharing online content are provided. The method is implemented using a computer device coupled to a user interface and a memory device. The method includes receiving, from a sharer, a selection of at least one feed of online content to be shared and at least one sharee of the feed of online content, the feed of online content including a plurality of items, each item including a reference identifier linking each item to respective historical interaction data, pairing the sharer with at least one sharee of the feed of online content by securely linking an account of the sharer to an account of the sharee, sharing the selected at least one feed of online content from the sharer to the sharee, and displaying a link to the shared feed as a normal feed object under the sharee's account.

Abstract translation: 提供了一种用于共享在线内容的系统和计算机实现的方法。 该方法使用耦合到用户接口和存储设备的计算机设备来实现。 该方法包括从共享者接收至少一个要共享的在线内容的馈送的选择以及在线内容的馈送的至少一个小节，包括多个项目的在线内容的馈送，每个项目包括参考 标识符，其将每个项目与相应的历史交互数据相关联，通过将共享者的帐户安全地连接到该帐户的账户，将该共享者与至少一个在线内容的馈送的配对，将共享所选择的至少一个在线内容的源 分享者到sharee，并在sharee的帐户下显示作为普通Feed对象的共享Feed的链接。

公开(公告)号：US20140156416A1

公开(公告)日：2014-06-05

申请号：US13692700

申请日：2012-12-03

Applicant: Google Inc.

Inventor： Vishal Goenka ,  Stephen N. Tsun ,  David Monsees ,  Tom Ayles

IPC: G06Q30/02

CPC classification number: G06Q30/0276

Abstract: Methods and systems for previewing, approving and testing online content, particularly dynamically-created content, are provided. The methods and systems described herein enable a reviewer to access an online content management system through a user interface and view a dynamically-created item of online content as it would be viewed by an online user. In addition, a reviewer is able to create and view a plurality of similar but non-identical items of dynamically-created online content, and then save the underlying build data so that the plurality of items can be regenerated together at a later time. In addition, the build data may be saved to permit it to be transmitted to a third party to enable the third party to regenerate and view the items of online content.

Abstract translation: 提供了用于预览，审批和测试在线内容，特别是动态创建的内容的方法和系统。 本文描述的方法和系统使得审阅者能够通过用户界面访问在线内容管理系统，并且查看动态创建的在线内容的项目，如在线用户将被观看。 此外，审阅者能够创建和查看动态创建的在线内容的多个相似但不相同的项目，然后保存潜在的构建数据，使得可以在稍后时间一起重新生成多个项目。 此外，可以保存构建数据以允许其发送到第三方以使得第三方能够重新生成并查看在线内容的项目。

公开(公告)号：US20130297636A1

公开(公告)日：2013-11-07

申请号：US13796598

申请日：2013-03-12

Applicant: GOOGLE INC.

Inventor： Stephen Tsun ,  Vikas Jha ,  Shamim Samadi ,  Vishal Goenka ,  David Monsees

IPC: G06F17/30

CPC classification number: G06F16/24 ,  G06F16/9535 ,  G06Q30/0241 ,  G06Q30/0251

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium for managing a relationship between content and an environment for provisioning the content. In one aspect, a method includes receiving a request for a content item; and in response to receiving the request: selecting a creative from a plurality of creatives, the creative including a reference to a profile associated with one or more elements; retrieving content data from one or more content feeds bound to the elements; and delivering the creative and the content data to a user device.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于管理内容与用于提供内容的环境之间的关系。 一方面，一种方法包括接收对内容项目的请求; 并且响应于接收到所述请求：从多个广告素材中选择广告素材，所述广告素材包括对与一个或多个元素相关联的简档的引用; 从绑定到元素的一个或多个内容源提取内容数据; 并将广告素材和内容数据传递给用户设备。