公开(公告)号：US20150379557A1

公开(公告)日：2015-12-31

申请号：US14452086

申请日：2014-08-05

Applicant: Google Inc.

Inventor： Wangyi Liu ,  Yongtai Zhu

IPC: G06Q30/02

Abstract: Systems and methods for optimizing content performance using creative extensions are provided. A content generation system receives request for a content item for presentation on a client device. The request includes an indication of a serving context for the content item. The content generation system uses a creative extension performance model and the serving context for the content item to calculate a predicted performance metric for the content item for multiple different potential creative extensions. Each of the potential creative extensions defines a different action that occurs in response to a user interaction with the content item. The content generation system selects one of the potential creative extensions based on the predicted performance metrics and generates a content item having the selected creative extension using data assets extracted from various data sources. The creative extension performance model is updated using event data from the client device.

Abstract translation: 提供了使用广告素材扩展优化内容性能的系统和方法。 内容生成系统接收用于在客户端设备上呈现的内容项的请求。 该请求包括内容项的服务上下文的指示。 内容生成系统使用广告素材扩展性能模型和内容项的服务上下文来计算针对多个不同潜在广告素材扩展的内容项的预测性能度量。 每个潜在的广告素材扩展都定义了响应于用户与内容项目交互而发生的不同动作。 内容生成系统基于预测的性能度量来选择潜在的广告素材扩展中的一个，并且使用从各种数据源提取的数据资产生成具有所选择的广告素材扩展的内容项目。 使用来自客户端设备的事件数据更新广告素材扩展性能模型。

公开(公告)号：US20140245115A1

公开(公告)日：2014-08-28

申请号：US13890915

申请日：2013-05-09

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Kai Ye ,  Yongtai Zhu ,  Zuo Yan ,  Andrew Foster ,  Jordan Bayliss-McCulloch ,  Daly Chang ,  Ayaka Nonaka

IPC: G06F17/24

CPC classification number: G06F17/24 ,  G06F17/211 ,  G06F17/212 ,  G06F17/2229 ,  G06F17/2785 ,  G06F17/30047 ,  G06F17/30247 ,  G06F17/30253 ,  G06F17/30256 ,  G06F17/30265 ,  G06F17/30268 ,  G06F17/30719 ,  G06T1/00 ,  G06T7/00

Abstract: A computerized method for automatically generating display content includes receiving a uniform resource locator, wherein the uniform resource locator specifies a landing resource and extracting visual information from the landing resource, wherein the visual information defines one or more images, texts, and colors displayed on the landing resource. The method further includes selecting one or more images, one or more text snippets, and one or more colors based on the visual information extracted from the landing resource, generating a layout for a content item based on one or more of the selected images or selected text snippets, and assembling the content item by applying the selected images, the selected text snippets, and the selected colors to the generated layout.

Abstract translation: 一种用于自动生成显示内容的计算机化方法，包括：接收统一的资源定位器，其中所述统一资源定位符指定着陆资源并从所述登陆资源提取视觉信息，其中所述视觉信息定义在所述着陆资源上显示的一个或多个图像，文本和颜色 着陆资源。 该方法还包括基于从着陆资源提取的视觉信息来选择一个或多个图像，一个或多个文本片段和一种或多种颜色，基于所选择的图像中的一个或多个或选择的内容项生成布局 文本片段，以及通过将所选择的图像，所选择的文本片段和所选颜色应用于生成的布局来组合内容项目。

公开(公告)号：US09946695B2

公开(公告)日：2018-04-17

申请号：US13890915

申请日：2013-05-09

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Kai Ye ,  Yongtai Zhu ,  Zuo Yan ,  Andrew Foster ,  Jordan Bayliss-McCulloch ,  Daly Chang ,  Ayaka Nonaka

IPC: G06F17/24 ,  G06T7/00 ,  G06F17/30 ,  G06T1/00 ,  G06F17/21 ,  G06F17/22 ,  G06F17/27

CPC classification number: G06F17/24 ,  G06F17/211 ,  G06F17/212 ,  G06F17/2229 ,  G06F17/2785 ,  G06F17/30047 ,  G06F17/30247 ,  G06F17/30253 ,  G06F17/30256 ,  G06F17/30265 ,  G06F17/30268 ,  G06F17/30719 ,  G06T1/00 ,  G06T7/00

Abstract: A computerized method for automatically generating display content includes receiving a uniform resource locator, wherein the uniform resource locator specifies a landing resource and extracting visual information from the landing resource, wherein the visual information defines one or more images, texts, and colors displayed on the landing resource. The method further includes selecting one or more images, one or more text snippets, and one or more colors based on the visual information extracted from the landing resource, generating a layout for a content item based on one or more of the selected images or selected text snippets, and assembling the content item by applying the selected images, the selected text snippets, and the selected colors to the generated layout.

公开(公告)号：US09830062B2

公开(公告)日：2017-11-28

申请号：US14452080

申请日：2014-08-05

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Yongtai Zhu

IPC: G06F3/0481 ,  G06F3/0484 ,  G06F3/048 ,  G06Q30/02

CPC classification number: G06F3/04847 ,  G06F3/048 ,  G06F3/0481 ,  G06F3/04842 ,  G06Q30/0251

Abstract: Systems and methods for optimizing content performance using click types are provided. A content generation system receives request for a content item for presentation on a client device. The request includes an indication of a serving context for the content item. The content generation system uses a click type performance model and the serving context for the content item to calculate a predicted performance metric for the content item for multiple different potential click types. Each of the potential click types defines different criteria for triggering an event that occurs in response to a user interaction with the content item when the defined criteria are satisfied. The content generation system selects one of the potential click types based on the predicted performance metrics and generates a content item having the selected click type. The click type performance model is updated using event data from the client device.

公开(公告)号：US20140229296A1

公开(公告)日：2014-08-14

申请号：US13765048

申请日：2013-02-12

Applicant: Google Inc.

Inventor： Kai Ye ,  Yongtai Zhu ,  Zuo Yan ,  Guannan Zhang

IPC: G06Q30/02

CPC classification number: G06Q30/0276

Abstract: Apparatus and method for generating advertisements for an advertiser based upon style information contained in the advertiser's web pages. An ad generation system is used to analyze and extract style information from the advertiser's web pages. The style information can then be incorporated into an advertisement template to generate the advertisement for the advertiser.

Abstract translation: 基于广告主网页中包含的样式信息，为广告商生成广告的装置和方法。 广告生成系统用于从广告客户的网页分析和提取样式信息。 然后可以将样式信息并入广告模板中以生成广告商的广告。

公开(公告)号：US10521832B2

公开(公告)日：2019-12-31

申请号：US15321652

申请日：2014-07-01

Applicant: Google Inc. ,  Yongtai Zhu ,  Tara Ding ,  Bassem Elkarablieh

Inventor： Yongtai Zhu ,  Tara Ding ,  Bassem Elkarablieh

IPC: G06Q30/00 ,  G06Q30/02 ,  G06N20/00

Abstract: A computer-implemented method for generating creative type suggestions for an online content provider is provided. The method uses a computing device including a processor and a memory. The method includes training a first model with historical information including one or more of (i) serving performance of online advertisements and (ii) advertiser information. The method also includes computing a preliminary creative type suggestion using at least the first model. The method further includes modifying the preliminary creative type suggestion based at least in part on past suggestion performance to generate a final creative type suggestion. The method also includes presenting the final creative type suggestion to the online content provider.

公开(公告)号：US20150378578A1

公开(公告)日：2015-12-31

申请号：US14452080

申请日：2014-08-05

Applicant: Google Inc.

Inventor： Guannan Zhang ,  Yongtai Zhu

IPC: G06F3/0484

CPC classification number: G06F3/04847 ,  G06F3/048 ,  G06F3/0481 ,  G06F3/04842 ,  G06Q30/0251

Abstract: Systems and methods for optimizing content performance using click types are provided. A content generation system receives request for a content item for presentation on a client device. The request includes an indication of a serving context for the content item. The content generation system uses a click type performance model and the serving context for the content item to calculate a predicted performance metric for the content item for multiple different potential click types. Each of the potential click types defines different criteria for triggering an event that occurs in response to a user interaction with the content item when the defined criteria are satisfied. The content generation system selects one of the potential click types based on the predicted performance metrics and generates a content item having the selected click type. The click type performance model is updated using event data from the client device.

Abstract translation: 提供了使用点击类型优化内容性能的系统和方法。 内容生成系统接收用于在客户端设备上呈现的内容项的请求。 该请求包括内容项的服务上下文的指示。 内容生成系统使用点击类型性能模型和内容项的服务上下文来计算针对多个不同潜在点击类型的内容项的预测性能度量。 每个潜在的点击类型定义了触发在满足定义的标准时响应于与内容项目的用户交互而发生的事件的不同标准。 内容生成系统基于预测的性能度量来选择潜在的点击类型之一，并生成具有所选择的点击类型的内容项目。 使用来自客户端设备的事件数据更新点击型性能模型。