公开(公告)号：US11017154B2

公开(公告)日：2021-05-25

申请号：US16736562

申请日：2020-01-07

Applicant: Google LLC

Inventor： Thomas James Worthington Long ,  Willa Angel Chen ,  Nathan Peter Lucash ,  Johan Land ,  Daniel William Kaemmerer ,  Lingxing Yuan

IPC: G06F40/143 ,  G06F40/14 ,  G06F40/103 ,  G06F40/154 ,  H04L12/26

Abstract: Systems and methods of automatically detecting styles of properties of DOM elements of an information resource are disclosed. A data processing system including one or more processors can identify an information resource for which to automatically detect styles of properties used to style primary content of the information resource, identify at least one DOM container that contains at least a portion of the primary content, determine, for each of one or more DOM elements included in the DOM container, styles of properties corresponding to a respective DOM element, store, in a memory, the determined styles of properties corresponding to the respective DOM elements included in the DOM container and use the stored styles of properties to modify third-party content to be inserted within the information resource.

公开(公告)号：US10536354B1

公开(公告)日：2020-01-14

申请号：US16101079

申请日：2018-08-10

Applicant: Google LLC

Inventor： Thomas James Worthington Long ,  Willa Angel Chen ,  Nathan Peter Lucash ,  Johan Land ,  Daniel William Kaemmerer ,  Lingxing Yuan

IPC: G06F17/20 ,  H04L12/26 ,  G06F17/22 ,  G06F17/21

Abstract: Systems and methods of automatically detecting styles of properties of DOM elements of an information resource are disclosed. A data processing system including one or more processors can identify an information resource for which to automatically detect styles of properties used to style primary content of the information resource, identify at least one DOM container that contains at least a portion of the primary content, determine, for each of one or more DOM elements included in the DOM container, styles of properties corresponding to a respective DOM element, store, in a memory, the determined styles of properties corresponding to the respective DOM elements included in the DOM container and use the stored styles of properties to modify third-party content to be inserted within the information resource.

公开(公告)号：US20240338515A1

公开(公告)日：2024-10-10

申请号：US18296059

申请日：2023-04-05

Applicant: Google LLC

Inventor： Spencer S. Johnson ,  Calvin Cheng ,  David Francis Pomeroy ,  Yucheng Wang ,  Ranmin Chen ,  Alexander Mermelstein ,  Lingxing Yuan ,  Sara Christine Adkins ,  An-Tai Li ,  Wenchao Tong ,  Priscilla Pun ,  Brendan Khoi Luu

IPC: G06F40/143

CPC classification number: G06F40/143

Abstract: Example embodiments of the present disclosure provide for an example method including obtaining a request for third party content elements to be used in a publisher-rendered native content item slot. The example method includes obtaining input signals comprising data indicative of publisher-rendered native content items. The example method includes generating, by a model associated with the content provider computing system, based on the input signals, an expected native content item slot size. The example method includes obtaining, by the content provider computing system, content item elements from a content provider. The example method includes generating based on the expected native content item slot size, a replacement main asset comprising a first content element of the one or more content elements. The example method includes transmitting data including the replacement main asset and additional content elements to a publisher to be used in a publisher-rendered native content item slot.