公开(公告)号：US12143672B2

公开(公告)日：2024-11-12

申请号：US18223797

申请日：2023-07-19

Applicant: GOOGLE LLC

Inventor： Priyanshu Jain ,  Tuna Toksoz ,  Spencer S. Johnson ,  Alex Jacobson

IPC: H04N21/45 ,  G06F16/338 ,  H04N21/454 ,  H04N21/482 ,  H04N21/488

Abstract: Systems and methods for detecting improper presentation of content items by applications executing on client devices. A method can include: (i) receiving content requests from a plurality of client devices, wherein each of the content requests is generated by an application executing on a respective client device of the plurality of client devices; (ii) transmitting to each client device of the plurality of client devices, responsive to a content request from the client device, a content package including at least a content item and an interaction confirmation script; (iii) determining a location parameter associated with the interaction confirmation script; (iv) determining a performance metric of the content item; and (v) determining whether the application receives inadvertent clicks at the content item based on the performance metric and the location parameter.

公开(公告)号：US11350165B2

公开(公告)日：2022-05-31

申请号：US16901627

申请日：2020-06-15

Applicant: GOOGLE LLC

Inventor： Priyanshu Jain ,  Tuna Toksoz ,  Spencer S. Johnson ,  Alex Jacobson

IPC: H04N21/45 ,  H04N21/454 ,  G06F16/338 ,  H04N21/482 ,  H04N21/488

Abstract: Systems and methods for detecting improper presentation of content items by applications executing on client devices. A method can include receiving a content package including a first content item, a second content item and an interaction confirmation script, the interaction confirmation script configured to execute within an application and cause the application to detect, responsive to the first content item presented, a first interaction event with the first content item; present, upon detecting the first interaction event on the first content item, the second content item; detect a second interaction event with the second content item; transmit, upon detecting the second interaction event, a confirmation of the first interaction event; and transmit a request to access an information resource linked to the second content item. The method can further include presenting the information resource responsive to the second interaction event on the second content item.

公开(公告)号：US20200314492A1

公开(公告)日：2020-10-01

申请号：US16901627

申请日：2020-06-15

Applicant: GOOGLE LLC

Inventor： Priyanshu Jain ,  Tuna Toksoz ,  Spencer S. Johnson ,  Alex Jacobson

IPC: H04N21/454 ,  G06F16/338 ,  H04N21/482 ,  H04N21/488

Abstract: Systems and methods for detecting improper presentation of content items by applications executing on client devices. A method can include receiving a content package including a first content item, a second content item and an interaction confirmation script, the interaction confirmation script configured to execute within an application and cause the application to detect, responsive to the first content item presented, a first interaction event with the first content item; present, upon detecting the first interaction event on the first content item, the second content item; detect a second interaction event with the second content item; transmit, upon detecting the second interaction event, a confirmation of the first interaction event; and transmit a request to access an information resource linked to the second content item. The method can further include presenting the information resource responsive to the second interaction event on the second content item.

公开(公告)号：US20240338515A1

公开(公告)日：2024-10-10

申请号：US18296059

申请日：2023-04-05

Applicant: Google LLC

Inventor： Spencer S. Johnson ,  Calvin Cheng ,  David Francis Pomeroy ,  Yucheng Wang ,  Ranmin Chen ,  Alexander Mermelstein ,  Lingxing Yuan ,  Sara Christine Adkins ,  An-Tai Li ,  Wenchao Tong ,  Priscilla Pun ,  Brendan Khoi Luu

IPC: G06F40/143

CPC classification number: G06F40/143

Abstract: Example embodiments of the present disclosure provide for an example method including obtaining a request for third party content elements to be used in a publisher-rendered native content item slot. The example method includes obtaining input signals comprising data indicative of publisher-rendered native content items. The example method includes generating, by a model associated with the content provider computing system, based on the input signals, an expected native content item slot size. The example method includes obtaining, by the content provider computing system, content item elements from a content provider. The example method includes generating based on the expected native content item slot size, a replacement main asset comprising a first content element of the one or more content elements. The example method includes transmitting data including the replacement main asset and additional content elements to a publisher to be used in a publisher-rendered native content item slot.

公开(公告)号：US20220286743A1

公开(公告)日：2022-09-08

申请号：US17750853

申请日：2022-05-23

Applicant: GOOGLE LLC

Inventor： Priyanshu Jain ,  Tuna Toksoz ,  Spencer S. Johnson ,  Alex Jacobson

IPC: H04N21/454 ,  G06F16/338 ,  H04N21/482 ,  H04N21/488

Abstract: Systems and methods for detecting improper presentation of content items by applications executing on client devices. A method can include receiving a content package including a first content item, a second content item and an interaction confirmation script, the interaction confirmation script configured to execute within an application and cause the application to detect, responsive to the first content item presented, a first interaction event with the first content item; present, upon detecting the first interaction event on the first content item, the second content item; detect a second interaction event with the second content item; transmit, upon detecting the second interaction event, a confirmation of the first interaction event; and transmit a request to access an information resource linked to the second content item. The method can further include presenting the information resource responsive to the second interaction event on the second content item.

公开(公告)号：US20230362442A1

公开(公告)日：2023-11-09

申请号：US18223797

申请日：2023-07-19

Applicant: GOOGLE LLC

Inventor： Priyanshu Jain ,  Tuna Toksoz ,  Spencer S. Johnson ,  Alex Jacobson

IPC: H04N21/454 ,  G06F16/338 ,  H04N21/482 ,  H04N21/488

CPC classification number: H04N21/454 ,  G06F16/338 ,  H04N21/4825 ,  H04N21/4882

Abstract: Systems and methods for detecting improper presentation of content items by applications executing on client devices. A method can include: (i) receiving content requests from a plurality of client devices, wherein each of the content requests is generated by an application executing on a respective client device of the plurality of client devices; (ii) transmitting to each client device of the plurality of client devices, responsive to a content request from the client device, a content package including at least a content item and an interaction confirmation script; (iii) determining a location parameter associated with the interaction confirmation script; (iv) determining a performance metric of the content item; and (v) determining whether the application receives inadvertent clicks at the content item based on the performance metric and the location parameter.

公开(公告)号：US11785297B2

公开(公告)日：2023-10-10

申请号：US17750853

申请日：2022-05-23

Applicant: GOOGLE LLC

Inventor： Priyanshu Jain ,  Tuna Toksoz ,  Spencer S. Johnson ,  Alex Jacobson

IPC: H04N21/45 ,  H04N21/454 ,  G06F16/338 ,  H04N21/482 ,  H04N21/488

CPC classification number: H04N21/454 ,  G06F16/338 ,  H04N21/4825 ,  H04N21/4882

Abstract: Systems and methods for detecting improper presentation of content items by applications executing on client devices. A method can include receiving a content package including a first content item, a second content item and an interaction confirmation script, the interaction confirmation script configured to execute within an application and cause the application to detect, responsive to the first content item presented, a first interaction event with the first content item; present, upon detecting the first interaction event on the first content item, the second content item; detect a second interaction event with the second content item; transmit, upon detecting the second interaction event, a confirmation of the first interaction event; and transmit a request to access an information resource linked to the second content item. The method can further include presenting the information resource responsive to the second interaction event on the second content item.

公开(公告)号：US10687111B2

公开(公告)日：2020-06-16

申请号：US16084915

申请日：2017-12-12

Applicant: GOOGLE LLC

Inventor： Priyanshu Jain ,  Tuna Toksoz ,  Spencer S. Johnson ,  Alex Jacobson

IPC: H04N21/454 ,  G06F16/338 ,  H04N21/482 ,  H04N21/488

Abstract: Systems and methods for detecting improper presentation of content items by applications executing on client devices. A method can include receiving a content package including a first content item, a second content item and an interaction confirmation script, the interaction confirmation script configured to execute within an application and cause the application to detect, responsive to the first content item presented, a first interaction event with the first content item; present, upon detecting the first interaction event on the first content item, the second content item; detect a second interaction event with the second content item; transmit, upon detecting the second interaction event, a confirmation of the first interaction event; and transmit a request to access an information resource linked to the second content item. The method can further include presenting the information resource responsive to the second interaction event on the second content item.