EFFICIENT, FLEXIBLE, AND SECURE DYNAMIC DIGITAL CONTENT CREATION

    公开(公告)号:US20250077710A1

    公开(公告)日:2025-03-06

    申请号:US18285297

    申请日:2022-12-12

    Applicant: Google LLC

    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for generating dynamic digital content in privacy preserving ways are described. In one aspect, a method includes receiving, by a trusted server and from multiple content platforms, digital component data for digital components. The server received, from each content platform, dynamic content selection logic for selecting discrete content elements for digital components of the content platform. The server selects, from digital components for which digital component data is stored in a digital component repository, candidate digital components based at least on user data included in a digital component request. For each candidate digital component, the server executes the dynamic content selection logic of the content platform that provided the digital component data for the candidate digital component, the executing resulting in selection of a particular layout and a particular subset of content elements for the digital component.

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