公开(公告)号：US20220167034A1

公开(公告)日：2022-05-26

申请号：US17100386

申请日：2020-11-20

Applicant: Xandr Inc.

Inventor： Todd Bocksell ,  Matthew Robert Teshera ,  Elijah Hall ,  Eun Pyung Park ,  Peter Willard Shankel ,  Christopher A. Sitton

IPC: H04N21/25 ,  H04W4/23 ,  H04N21/81 ,  H04N21/61

Abstract: Aspects of the subject disclosure may include, for example, receiving, by a processing system including a processor, network access data for a first device of a first user and a second device of a second user, training a model based on the network access data to develop a first topological signature for the first device and a second topological signature for the second device, determining a relationship among the first user and the second user based on the first topological signature and the second topological signature, and providing network information such as advertising to the first device and to the second device based on the relationship among the first user and the second user. Other embodiments are disclosed.

公开(公告)号：US20220167051A1

公开(公告)日：2022-05-26

申请号：US17100375

申请日：2020-11-20

Applicant: Xandr Inc.

Inventor： Elijah Hall ,  Todd Bocksell ,  Eun Pyung Park ,  Peter Willard Shankel ,  Matthew Robert Teshera ,  Christopher A. Sitton

IPC: H04N21/466 ,  H04N21/458

Abstract: Aspects of the subject disclosure may include, for example, receiving viewership data for a plurality of devices associated with a household, the devices for viewing content items received over a network from a network provider at the household, concatenating respective viewership data for respective devices of the plurality of devices, forming respective device documents, vectorizing the respective device documents to form vectorized device documents, concatenating the vectorized device documents to form a household corpus of viewership data for the household, training a clustering model on the household corpus of viewership data to form a household topological fingerprint (HTF) for the household, the HTF forming a vector classification of viewership patterns for the household, and selecting content items for the household based on the HTF. Other embodiments are disclosed.

公开(公告)号：US20220172250A1

公开(公告)日：2022-06-02

申请号：US17107452

申请日：2020-11-30

Applicant: Xandr Inc.

Inventor： Elijah Hall ,  Todd Bocksell ,  Eun Pyung Park ,  Peter Willard Shankel ,  Matthew Robert Teshera ,  Christopher A. Sitton

IPC: G06Q30/02 ,  G06K9/62 ,  H04L29/08

Abstract: Aspects of the subject disclosure may include, for example, processing a plurality of user profiles via a clustering algorithm to generate a plurality of clusters, computing a distance between a first cluster included in the plurality of clusters and at least one other cluster included in the plurality of clusters, identifying a first creative based on the distance, and providing the first creative to the first cluster. Other embodiments are disclosed.

公开(公告)号：US20220141297A1

公开(公告)日：2022-05-05

申请号：US17088712

申请日：2020-11-04

Applicant: Xandr Inc.

Inventor： Elijah Hall ,  Todd Bocksell ,  Eun Pyung Park ,  Peter Willard Shankel ,  Matthew Robert Teshera ,  Christopher A. Sitton

IPC: H04L29/08 ,  G06Q30/02 ,  H04L9/32 ,  G06F16/957 ,  G06F16/908

Abstract: Aspects of the subject disclosure may include, for example, obtaining a first indication of a user of a communication device browsing a first website associated with a first vendor, obtaining a second indication of the user of the communication device browsing a second website associated with a second vendor that is different from the first vendor, determining, in accordance with the first indication and the second indication, that the first vendor and the second vendor operate in a common marketplace, responsive to the determining, obtaining an advertisement of the first vendor to provide to the communication device, and providing the advertisement to the communication device. Other embodiments are disclosed.